As we complete another year and prepare to launch something new, it's only right that we take a moment to look back at the most searched for products of 2023 on Yahoo! Britain. From best-selling gaming consoles to state-of-the-art air fryers, home security systems to digital devices designed to read the results - not to mention a Crocs or two - drawn from hundreds of millions of Internet searches. Yahoo UK revealed over the past twelve months that most people were concerned about upgrading their locker with technology and gadgets, and didn't mind spending a little more on higher-priced, bigger-ticket items. That may come as a surprise to some after a quite difficult financial period.
👉 Yahoo UK's most searched for products of 2023
1. Xbox
If there's one thing we've learned from our users this year, it's that they love a gaming console. That's right, gaming scored another hat trick in Yahoo searches this year, with the Xbox Series X becoming the first gaming product on our list.
Delivering 4K Ultra HD gaming with spatial 3D sound and Dolby TrueHD with Atmos audio, it is one of the best ways to enjoy truly immersive gameplay. Moreover, it can be used for Blu-ray and streaming 4K TV shows.
2. Ninja air fryer
The brand that is leading the air fryer craze. Loved by the nation and available in a range of different models, Ninja's most classic version comes with six cooking functions: Air Fry, Max Crisp, Roast, Bake, Dehydrate and Reheat, a digital cooking probe and two cooking drawers, which promise to cook food for up to 75 % faster than the conventional convection oven.
Compact and cheaper to run than electric ovens, it's no surprise that consumers are eager to buy them, especially when they're on sale.
3. Crocs
Named one of Amazon's most popular products of all time and often at the top of the e-tailer's best-selling fashion list, you might be surprised to hear that Crocs are indeed featured in Yahoo! UK's selection of the most searched for products. Prized for their practicality and comfort, they come in a variety of colors and sizes.
4. PlayStation 5
Excitement for the PS5 hasn't waned this year, with fans still keen to get their hands on the elusive PlayStation 5 and the PlayStation 5 Digital Edition, which have consistently sold out since its initial launch in November 2020.
Both offer an ultra-fast SSD that has sped up loading times, along with 3D audio technology and adaptive triggers on the controllers to make gameplay as realistic as possible.
5. Fitbit
With the health and wellness trend only growing, it's no surprise that the all-in-one personalized fitness tracker, the Fitbit, earns a spot on this list. Whether you want to stay motivated and track your daily progress, or stay alert and alert, keeping a routine has never been easier.
6. Nintendo Switch
Another popular console this year was the Nintendo Switch, which we think there will be a lot of for Christmas.
Always wildly popular, it's another great investment, starting at €299.99. However, there are flash sales all year round thanks to Amazon Prime Day and Black Friday.
With up to nine hours of battery life, connectivity to your TV via TV Mode, and the option for competitive or cooperative multiplayer use anywhere, it's one of the most convenient ways to enjoy video games.
7. Ring video doorbell
In the world of video doorbells, there is one that dominates: the Ring Doorbell from Amazon.
With six different models, each highly rated and with rave reviews, a video doorbell like this is usually the first port of call for those of us looking to invest in a seamless home security system. But it goes without saying that they are not exactly cheap. Well, not usual Anyway...
Thanks to numerous sales throughout the year (there's one going on right now), the Ring Doorbell often sees price reductions of up to 50%.
8. Apple iPhone 15
Newly released this year by Apple was the iPhone 15. Complete with an advanced front and rear camera, satellite connectivity and crash detection, alongside a 6.1-inch OLED display and a super-fast Apple A16 bionic chip And brand new dynamic island and USB-C charging port, it's no wonder it has remained popular all year round.
As with all Apple products it isn't cheap, costing £799 for 128GB, £899 for 256GB or £1,009 for 512GB.
9.Apple Watch
In the same category as the Fitbit, the Apple Watch has also proven popular among Yahoo searches.
With a stylish design and interchangeable watch straps, it can set, monitor and track your workouts and sleep, and thanks to its Bluetooth capabilities, you can also use it to listen to music, answer text messages and make calls.
10.Kindle
Last, but certainly not least, Amazon's Kindle. A trusted favorite among book lovers, the digital device designed for reading is perfect for those who like to read on the go but don't want to lug around multiple hardcovers. It comes with a high-resolution screen for sharp text and images, longer battery life, and 16 GB of storage space for thousands of books.