Wrong for Hay

By Facingnorth

The London Design Festival has been chosen as the international platform to launch WRONG FOR HAY, the new venture of Danish design company HAY and London-design based Sebastian Wrong. Wrong is well known as the design development director of Established & Sons, the British design company that he co-founded in 2005. The collection includes furniture, accessories, textiles and lighting, with pieces designed by an international and diverse group of designer, such as Bertjan Pot, Stefan Diez, Anderssen & Voll, as well as in-house ones. I'm thrilled with the new lighting products, especially Noc Clip light by Smith Mathias or Pion Light by Pot. My wishlist has just got a bit bigger in order to include the Bread Bin, the Lens Boxes and the Calendar. I'm curious to see how this Scandinavian essential mood merges with the eclectic London style.