• JUMPED through a 2nd storey WINDOW • DIVED clear of an EXPLOSION • FELL through a sheet of GLASS • RAN down a street while ON FIRE
The extraordinary images will launch across style magazines and European billboards in March 2011.
Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders - Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people – a breed of heroes who embody Wrangler’s message: We Are Animals.