For their new line of bras called The Ultimate Plunge, Wonderbra had three winners of an online competition bungee jump in front of a giant ad projected on London’s Battersea Power Station. This is definitely more of a PR stunt than actual outdoor advertising, but I like the extra effort put into the promotion than a trite billboard of a model and the logo. It’s actually kind of refreshing to see something from Wonderbra that doesn’t just promote “getting bigger” or “having people gawk at you.”