Why You Should Embrace Your Wrinkles

By Imogenl @ImogenLamport

This 'pretend' ad was made for the Australian ABC TV show about advertising called Gruen . Each week the show challenges ad agencies to make an ad to sell the most difficult things. I think that this ad to make wrinkles sexy is one of the best I've seen and has a great message for all of us, which is why I'm sharing it with you here today.

A campaign to make wrinkles sexy.The winning Pitch from our season final, care of Ron Mather and the team at It's The Thought That Counts.

Posted by Gruen on Thursday, 12 November 2015

A powerful message for all of us to remember in under 40 seconds! I didn't get my wrinkles from doing nothing! How about you?