Everybody wants to think that looks don’t matter for men. There are different reasons for that. How many times have you heard a woman say, “I don’t care what a man looks like! I want him for his personality, not his pretty face!” LOL yeah right baby.
From Sluthate (my comments in italics) :
Men: Guys want to revel in their bluepilled delusions that they can get a girl as long as their personality is good. Exactly. Most men are only average or unattractive. The majority of men are simply not good-looking. So it is very comforting for the average/unattractive majority of men to believe that “looks don’t matter” and “all I need is a great personality.”
Women: Girls want to pretend they care about personality so they don’t appear to be shallow as fuck. Yep. And you know what the truth is? Women are shallow as fuck. LOL. But they don’t want this dirty little secret getting out there, so they keep repeating these lies like “I don’t care about looks! I love him for his personality!” LOL.