Why is New Savanna Popular in Turkmenistan All of a Sudden?

By Bbenzon @bbenzon
This shows page views by country for the last month. Notice that Turkmenistan is in second place, a distant second place, behind the United States. But it is ahead of the United Kingdom, Germany, and France, etc.
Turkmenistan is that small light green spot more or less in the center of the map. Wikipedia:
The population of the country is 6 million, the lowest of the Central Asian republics. Turkmenistan is one of the most sparsely populated nations in Asia. Citizens of Turkmenistan are known as Turkmenistanis.
Turkmenistan has been at the crossroads of civilizations for centuries. In medieval times, Merv was one of the great cities of the Islamic world and an important stop on the Silk Road, a caravan route used for trade with China until the mid-15th century. Annexed by the Russian Empire in 1881, Turkmenistan later figured prominently in the anti-Bolshevik movement in Central Asia. In 1925, Turkmenistan became a constituent republic of the Soviet Union, the Turkmen Soviet Socialist Republic (Turkmen SSR); it became independent after the dissolution of the Soviet Union in 1991.
Turkmenistan possesses the world's fourth largest reserves of natural gas. Most of the country is covered by the Karakum (Black Sand) Desert. From 1993 to 2017, citizens received government-provided electricity, water and natural gas free of charge.
Why is this country of 6M people in Central Asia interested in New Savanna?
This shows views by country for the last week. Turkmenistan is now first and the United States second.
Finally, views so far today. Turkmenistan is again in first place.