"We want to do children's theater that doesn't suck."
That was Debbie Devine and Jay McAdam's answer when I asked how 24th ST Theatre' s shows were different from their local competition. I laughed and understood. I was just starting as their marketing director and not a parent myself, but I certainly knew the horror stories of wide-eyed "children's theater" talking down to their audiences.
And so I set about convincing progressive Los Angeles parents that a show about death, or one with a scene about getting your period, or a one-woman King Lear, were exactly the shows they should bring their kids to see.
Read more on The Clyde Fitch Report. This is the first column in a year-long series investigating Theatre for Young Audiences. Click the Talking TYA tag for more.