Beginning of December, the windows of a fashion store on Zurich’s Bahnhofstrasse attracted the attention of the passers-by: Between the perfect display dummies, you could see figures with scoliosis or brittle bone disease modelling the latest fashions. One with shortened limbs; the other with a malformed spine.
The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it war designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. An impressive sensitization for the inclusion of people with disabilities. And a great response – up to now the video generated over 9.3 billion views.
Picture from the video (c) Pro Infirmis