Whether you’re starting a blog or trying to get more traffic onto an existing site, there are many tools that will make building an online presence a little easier. WordPress users should be aware that their WordPress blog or site is extremely customizable, from the template down to the SEO features.
Building a following
The sure-fire way to generate more traffic to a website or a blog is to create interesting and sharable content on a regular basis. As with anything artistic, a website needs to have both drive and talent, both enthusiasm and content.
A blog section is a great place to place daily content without always feeling pressured to post something that’s a certain length or high level of quality. Posting different content, like artwork or videos, will draw in new people as surely as sharing a website’s content to new places online.
Focusing on sharing and SEO
Even if a website has a devoted following, it’s good to bring in new readers. Sharing to social media sites is the obvious way to reach new audiences and expand a website’s demographic, but which social media sites you select can either help you or just waste your time.
Every social media site is different. Twitter and Facebook attract just about every kind of person, but if you’re hoping to reach a younger audience with your website, you might have better luck on Tumblr than on Pinterest. Knowing the audience a website is aiming for will absolutely help determine what social media platforms are preferable.
As far as getting people to share posts and blogs from a website, you have to make it easy for the reader. Include sharing icons on your site, encourage people to comment, share, and retweet, and engage followers in a dialog about the content. This gets current readers more involved and catches the eye of new folks, which can expand your website’s network.
Even with the help of social media, a lot of websites find that most of their traffic comes from search engine results. Having strong SEO on a website will make relevant links to the site show up in searches and encourage more people to visit.
Luckily for WordPress users, SEO packs are either built in or can easily be added to the admin’s toolbox.
Choosing an SEO pack
If you know your own personal skills and what you want to accomplish with an SEO pack, then comparing products will be a lot easier. There are many basic — and free — SEO packs that enable users to tag their posts and add descriptions and featured images. More advanced users can invest in a more complete SEO pack that will includes more options.
Whatever SEO features you use, you’re going to have a better chance of drawing in readers when put them to work for your site.