TED speaker Julian Treasure, chairman of the Sound Agency, makes a strong case for using a sound with your brand.
At around the 4 minute mark, he uses some clear examples that can be quite compelling to associate a sound with your brand.
His quick recommendations for using sound with a brand:
- Make it congruent
- Make it appropriate
- Make it valuable
- Test it and test it again.
Those reading in a feed reader, click here to view the video. Hat tip to the Trendhunter magazine.