"What One Thing?" with Jon Lancaric

This is a part of an ongoing series that asks, “If you could go back to when you were just starting out in this business and give yourself one piece of advice, what would it be?” 




















I’m biased. Jon Lancaric is a good friend of mine. He also happens to be an incredibly talented writer, director and creative director. He’s put in time at DDB, Mother NY, Chiat, Media Arts Lab, Google, Apple and more. He has won multiple Cannes Lions, among other awards. This was his answer.

Surround yourself with people who inspire you to be brave, take chances, and who challenge you to push your creativity beyond what it looks, feels and sounds like today. Relationships take time and energy. Spend them on the good ones, not fretting about the bad ones.