Marketing automation is quickly becoming one of the most sought-after tools among the many technological advancements that have been made in the field of marketing. Different marketing automation (MA) technologies can, as their name suggests, automate a variety of different tasks.
This can refer to any aspect of your overall plans, such as email marketing or any other component.
There are many different marketing automation platforms available today, but one of them called SharpSpring is getting a lot of attention.
SharpSpring is a highly capable platform that delivers outstanding features and advantages for a single monthly charge. The company was established in the year 2012.
What is SharpSpring?
SharpSpring is a marketing automation platform that is hosted in the cloud and provides a full suite of marketing services to its users. Some of these functions include email marketing and social media marketing. Users receive a customer relationship management system in addition to other features.
The fact that SharpSpring is a marketing automation software designed specifically for agencies is what sets them apart from the competition. As a result of the fact that the current CEO of SharpSpring formerly held a position in the agency industry, SharpSpring offers a solution that enables agencies to measure the successes of both themselves and their clients.
SharpSpring addresses the following three primary requirements: the production of leads; the facilitation of your plan; and the conversion of customers.
As a platform for marketing automation, their objective is to have automation take over the fundamental aspects of your plan while relying on people only when this is the most appropriate course of action.
Another important aspect of SharpSpring is the company's emphasis on the ability to be customized. SharpSpring is appealing to large agencies that very certainly have many years of experience under their belts.
They are aware that each agency has its own processes and demands distinctive software in order to meet those needs. SharpSpring is able to provide its customers with a platform that allows them to construct their own areas because of this.
One more aspect of SharpSpring that fascinates me is how the company utilizes one-of-a-kind elements to keep its customers engaged. An intriguing case in point is semantics; SharpSpring uses terms that you would be familiar with from other technological organizations, such as referring to leads as "opportunities."
It is possible that this will help customers become more familiar with their platform and their vocabulary.
SharpSpring also has a high degree of adaptability. They support a wide variety of integrations, offer functionality for behavior-based email marketing, and are compatible with all CMS platforms.
The primary objective of SharpSpring is to assist organizations in boosting their lead generation and improving their ability to handle marketing campaigns. They make frequent updates to their system in order to ensure that they provide all possible alternatives for agencies.
What is SharpSpring used for?
SharpSpring is a marketing automation platform that is hosted in the cloud and provides a full suite of marketing services to its users. Some of these functions include email marketing and social media marketing. Users receive a customer relationship management system in addition to other features. The fact that SharpSpring is a marketing automation software designed specifically for agencies is what sets them apart from the competition.
Does SharpSpring have a CRM?
SharpSpring provides a comprehensive marketing automation solution together with a strong CRM application that is embedded right in. Your digital marketing and sales efforts will be flawlessly synced thanks to our CRM software which ensures this.
SharpSpring Pros & Cons
In general, SharpSpring is a very decent piece of software that has a limited number of issues that need to be addressed. Because it offers one of the greatest user interfaces available for constructing automation programs, utilizing it is not only simple but also exciting.
Pros
- Cost-effectiveness: When compared to comparable tools operating at the same level, such as Pardot or Marketo, Sharpspring is anywhere from three to ten times less expensive.
- Contracts on a month-to-month basis: Sharpspring does not require customers to sign long-term agreements or pay hefty transfer fees. You only have to give a thirty-day notice in order to switch providers if you so choose.
- Perfect for ad agencies: Sharpspring is well-known in the industry for the services it provides to ad agencies. Their platform allows for complete rebranding, and agencies can take use of specialized pricing and administrative capabilities created specifically for them.
Cons
- Other than the occasional poor speed and bugs, a few consumers have complained that there are a few drawbacks.
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Final Thought
Sharpspring is best known as 'the marketing automation tool for agencies'.
Even if their solution is utilized by thousands of companies already, they excel in offering a wonderful product that advertising agencies may provide to the customers they serve.
The Sharpspring platform allows for complete rebranding, and it provides a large number of the functions that are required to handle multiple customers using a single piece of software.
The platform itself comes equipped with features such as behavior-based email automation, site tracking, an integrated CRM system (although you can also link with over 700+ third-party tools and CRMs via their Zapier integration), and a great deal more besides.
One place where Sharpspring is above and beyond other tools is with landing pages. Landing page builders are typically an afterthought in marketing automation platforms, despite the fact that many of these tools include them.
Sharpspring offers stunning landing page designs that are optimized to increase conversion rates.
When it comes to marketing automation tools, Sharpspring is not the most affordable option available; nevertheless, you do get what you pay for. When contrasting middle-to-high-range tools like Pardot and Marketo, including Sharpspring on your list of things to think about, is something we strongly advise doing.