Digital marketing is the core of an organization's marketing strategy. The Internet is penetrating even the remotest areas and stands at 49%, which is growing year by year. While in 1995 only 1% of the populace had access to the internet, it was a whopping 40% in 2015.
Businesses and brands are now focusing more on digital marketing than ever, which makes it a great career option. Increased pay, bigger budgets, and better career choices are just some of the many benefits of digital marketing. Join a digital marketing course for certification, in-depth knowledge and understanding of this vast market.
What is Digital Marketing Anyway?
Digital marketing, just like traditional marketing, is about selling a product and finding new ways to engage customers and build brand awareness, but by using digital channels. Eventually, the target is to close a sale.
The scope of this subject is much broader, involving many skills and roles. However, it is versatile and flexible in nature, which makes it more exciting.