Weekly Marketing Skinny • October 10, 2015

Posted on the 10 October 2015 by Ana Hoffman @AnaTrafficCafe

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.

Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don’t have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.

Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.

If you appreciate what I do, share this Marketing Skinny: Tweet24 Pin8 Share3 +19Total Shares 44

THANK YOU.

Now grab your cup of coffee and let’s catch up on the marketing news that matter to your business.

Search

Google: “Scrapers outrank sites that have other search quality issues.”

New algorithm changes “aggressively targeting hacked spam,” may impact 5% of queries.

Google announced Facebook’s Instant Articles competitor: Accelerated Mobile Pages in Search. And WordPress introduced a plugin to bring the function to ALL.

Social Media

Facebook is testing ‘Reactions’: their response to a ‘Dislike’ button. Will Reactions affect post reach?

Facebook vs YouTube video war: YouTube is still 11X bigger.

More Facebook: it has started rolling out verified badges for local businesses.

Even more Facebook: it now lets you doodle on photos.

Here cometh Jack Dorsey a third time to try to fixeth Twitter. Is this Twitter’s second chance or the continuation of its inevitable demise?

Twitter now lets you upload video via the desktop.

Twitter is planning to start monetizing videos the way YouTube does: with “pre-roll” ads at the start of the video.

More Twitter: it has introduced Moments, the best of what’s happening on Twitter in an instant.

Periscope bio links are now clickable on mobile.

BIG changes to LinkedIn Groups are coming.

Next time you go to your LinkedIn Messages, you’ll notice that things have moved around a bit.

Pinterest Search results are now customized by language and country.

Instagram organic engagement continues to fall.

On a Side Note…

If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.

Plus, you’ll get complimentary access to my “Mommy, Where Does My Traffic Come From?” traffic hacks report and traffic hacks newsletter:

"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com

Needless to say, your information is completely safe with me.

See you in your inbox!

Marketing This & That

Password manager LastPass was bought out by LogMeIn.

Medium adds publishing API, @mentions, updated apps, improved editing options, custom domains for all, and a new logo.

WhatsApp for Android now lets you back up your chat history, voice messages, photos, and videos to Google Drive.

Google bought abcdefghijklmnopqrstuvwxyz.com.

Amazon launched Handmade, an Etsy rival for handcrafted goods of over 80K items from 60 countries.

Reddit launched Upvoted: a standalone news site without comments and votes.

Thank You

To all of you who mentioned Traffic Generation Café in any shape or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

And I am not the only one who thinks that, by the way.

Take a look at the comment Kurt Frankenberg of Shoestring101.com (one of my favorite blogs, by the way) left on a recent Weekly Marketing Skinny:

Here are just some of the mentions I came across in the past week:

Live Streaming Video with Periscope Or Blab? – Maggie Holley at jumpstartmatrix.com

18 Marketing Experts Share How Content Creation Has Increased Their Revenue – Tor Refsland at flightmedia.co

The Rewards of Digital Marketing – Don Purdum at unveiltheweb.com

Flywheel Marketing, Guide To Schema Markup, E-Commerce SEO Checklist, #Speedlink 40:2015 – Francisco Perez at iblogzone.com

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/anahoffman-gplus-feed

To an even better next week,