It’s the June, half way through the year. It’s time to review your goals, the ones you set for your wedding planning business at the beginning of the year. Are you as successful as you wanted to be at this point in the year? If you continue doing the same thing you have been doing the last six months for the next six months, how successful will you be at the end of the year?
If you’re not where you want to be today, consider taking these 3 steps that could help you change your path for the better for the rest of the year:
1) Set new goals
If you’re not reaching your goals, it could be that they weren’t realistic. Any goal you set should be a stretch, but should also be achievable by the end of the year.
For example, don’t plan to book 25 weddings by December 31 if you’ve only been able to book one so far this year. Think about your niche, your experience, the success of your marketing methods and the time you have available each day to devote to your business, then set a realistic number.
2) Decide on one action you can take right away
Maybe you need to spend less time on social media and more time attending social, business and/or wedding association events to make more connections. Maybe you need take classes in floral design or catering so you can add knowledge or skills that will attract more brides. Maybe you have a wedding planner certificate program that you started and need to finish because the brides in your niche want certified planners. Maybe you need to take a good hard look at where you’ve been putting your marketing time and money and make some changes so you get better leads. Or, maybe you need to select a different niche because the brides you are currently targeting don’t want to pay you what you are worth.
Just pick one thing to start working on right away that will motivate you and get you moving in a positive direction.
3) Schedule a monthly appointment with yourself to evaluate your progress
Don’t wait until December to check-in again. Set a monthly recurring appointment with yourself to review your progress so you can make changes quickly, if your business isn’t going in the right direction, or continue doing more of the same things if it is.
Please don’t be frustrated and hard on yourself if your wedding planning business isn’t doing as well as you had hoped. Learn from any mistakes you’ve made and move on.
And if you want help to become a top wedding planner, sign in to get my ezine “Wedding Planner Tips.”
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