It’s natural to think that the more services you offer to brides, the more brides you’ll have as clients. However, this isn’t always the case, as the wedding planner who asked the question for today’s post has discovered.
Question
I have a wedding planning business and I’m close to finishing my online wedding planner course. I’ve joined with a travel agency to offer honeymoons and I’m thinking of buying a flower shop so I can offer wedding flowers. I’m doing it all but I’m not getting anywhere. I don’t have any clients. What am I doing wrong? Do I need to change my business name?
Answer
If you’re just finishing your wedding planner course and you’re not sure that you have the correct business name, then you must be new to the business. And, it sounds like you’re trying to expand your business at the same time as you’re starting it up. This is a lot to take on all at once, and not what I would recommend.
I’m not surprised that you want to be involved in many different areas. Creative people, and wedding planners are very creative people, usually have many interests and many ideas on what they want to do to share their talents.
The way to make it work is to first focus on one type of service and become known as an expert in this area to a specific niche of brides. As you attract more clients, you’ll learn more about your brides and what they want. Then you can add the services that you know they’ll buy from you and not just services you think they’ll need. This will help you have a business that is successful for a long period of time.
And if you have a pressing question about starting or running your wedding planning business, you can send me an email at questions@sharonhill.com. I will answer them on this blog or in my ezine, “Wedding Planner Tips,” which you can subscribe to here.