UpStream's CEO John Wallace and CTO Brandon Mason were guest speakers yesterday in the Revolution Analytics Webinar series. If you missed the session on How Big Data is Changing Retail Marketing Analytics, you can watch the webinar now [webinar synopsis].
This session covers:
- Retail analytics with R – how to optimize retail spend using Big Data
- Survival analysis for marketing using R
- Commercial grade scoring systems for R models
- Revolution R/Hadoop integration