Volkswagen Turns to the Bark Side in Star Wars-inspired Canine Chorus Teaser

Posted on the 19 January 2012 by Periscope @periscopepost

Bark!

Automakers Volkswagen are certainly no neophytes when it comes to creating catchy ad campaigns and their latest looks set to knock it out of the park once again. The Bark Side, a teaser to their big Superbowl advert, features a canine chorus barking a familiar tune (very familiar, if you’re as nerdy as The Periscope Post can be); check out the AT-AT cameo at the end.

This marks Volkswagen’s second go at the Star Wars theme for the big game day spot: Last year, the advert featured a child who very desperately wanted to be Darth Vader, and proved incredibly successful – more than 48 million hits on YouTube.