A little while ago, I polled some men. I asked them to think of the first word that came to mind when I said "Vintage". Most unfortunately said 'old'. However some said 'cars'. None of them said clothing. I thought that was really interesting. So for the car aficionado in you, here are some vintage ads that are shamelessly misogynistic and ultra macho, clearly indicating that their target market were men:
All photos courtesy of oldcaradvertising.com
Plymouth 1967
Wow, imagine if you can buy a sports car for $2,500 these days. With inflation and such, the price would be about $17,000.00 Still a great deal for a lot of appeal!
Jeep 1948
"Willys makes sense?" How is that not a sexual innuendo?! She had happily tried to insert a long car into a tight space. This is too easy!
Oldsmobile 1976
This ad makes it an almost religious or spiritual experience to buy their car! Obviously his position just got better with the babe next to him!
General Motors Canada 1955
Um, I have no idea what this ad is really saying, but it seems to be a secret man language. This is a specifically Canadian target ad.
Lincoln 1958
Wow, what beast of a machine! It's an ad for a Lincoln Landau. About the size of a school bus, this beauty was meant to be seen, not necessarily one to see out of, as the windows are tiny!
Ford Canada 1960
Here is another car specifically made for and targeted for Canadians. The maple leaf details can make you feel downright patriotic! Love the cool tie-dye background colours as well.
Chevrolet Corvette 1959
General Motors Canada 1969
Wide track for a wide load?! I'm thinking pregnant lady joyriding with Dirty Harry?! I cannot imagine a casino parking lot that could handle this beast!
Chevrolet Corvette 1963
OOOh, another gorgeous model. Reminds me a bit of the Batmobile! It's a gasser alright! I'm sure it burned gas faster than you could say 'ouch'!
Ford Mustang 1969
Shelby 1962
Chrysler Canada 1972
At a time when comic superheros were on the rise, this ad really tries to appeal to the boy man. But what does Fargo have to do with Canada?
Carol