In any form of online business today whether social media, e-commerce, education, fitness, fashion, travel & tourism or even digital marketing, boosting your conversions to earn higher revenue and profits is one of the key elements to establishing a successful online business. The term " Conversion" simply means the process of converting your website's visitors into potential customers who are more likely to purchase or subscribe to your product or services, thus resulting in higher sales and greater profits.
Business owners and webmasters often struggle in figuring out how to optimize conversions to gain higher profits and this objective can be achieved using various tactics and strategies, all of which together can be clubbed under one major process called " Conversion Rate Optimization " (CRO). Today's post is going to be a comprehensive guide about CRO and has been categorically divided into the following sections.
So without any further ado, let's dive right into it!What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Conversion rate optimization also commonly referred to as CRO is a system for increasing the percentage of visitors to a website that convert into customers or more generally, take any desired action on a webpage.
Popularity of CRO
Conversion rate optimization is considered as a crucial aspect if you want your business to acquire more leads, convert more visitors into customers and dish out more sales. This may include various strategies like content variations to determine which layouts, copy text, offers, and images perform best and enhancing website design to alter the look and online presence of your brand.
This form of optimization accelerated in 2007 with the introduction of the free Google Website Optimizer. Today optimization and conversion are key aspects of many digital marketing campaigns. In 2014, a research study conducted among internet marketers showed that 59% of respondents thought that CRO was "crucial to their overall digital marketing strategy".
Best Conversion Rate Optimization Tools you must try in 2019!
There are numerous tools, software, plugins and extensions that have been designed by various developers and engineers to provide top notch Conversion optimization facilities to webmasters across the globe. If you search the keywords "Conversion rate optimization" or simply "Conversion optimization", you will be displayed a list of over hundreds of top rated applications that suffice the person. However, not all of them actually live up to the purpose they are designed for.
So to help you out with the confusion of which CRO solution to go for, we have made a list of the Best Conversion Rate Optimization Tools tools you can use to boost your conversions upto 200% and eventually earn higher profits and revenues for your business.
List Of Top 10 Best Conversion Rate Optimization Tools In 2019
Supermetrics has popularly used marketing and business analytics software that primarily aims at offering one unified place for reporting and analysis helping digital marketers pull all PPC, analytics, SEO and social data into one. It has been most critically praised for its ability to pull in your marketing data into Sheets and Google Data Studio Google Sheets add-on.
Supermetrics puts all your metrics and performance indicators in a unified and very easily accessible location. This software was initially developed with an aim to help companies simplify their access to their Google Analytics data. Today Supermetrics works with various analytics engine and tool and has evolved to become a full-blown business reporting platform.
Supermetrics lets you automate reporting processes in your Google Docs and Sheets. It has become one of the most popularly used online marketing tools and is a highly recommended business analytics software which experts state is "An ideal platform to gather data and insights to help devise and implement web analytics, social media, and online marketing."
Highlight featuresThe ability to seamlessly sync and store all your business related data with Google Drive enables businesses to run queries, refresh their data with just a push of a button. Users can effortlessly share reports and dashboards with other team members as well, making for the perfect project management software.
You can import and have all your data transformed into spreadsheets and documents. Your metrics data sources can include the likes of
Google Analytics
Google Webmaster Tools
The state of the art data grabber delivers an Excel-based report automation application to all website owners. This tool can easily connect with a number of leading data sources like
Google Analytics
And more!Supermetrics Functions is a tool designed for advanced Excel users. This module enables you to import advertising expenses data from any source into Google Analytics and enter their business metrics into Excel and Google Spreadsheet for a more custom and detailed reporting.
Other prominent features of Supermetrics include:
IntegrationsSupermetrics seamlessly integrates with numerous powerful and popularly used applications and plugins to help businesses enhance their conversion optimization game:
Technical detailsBefore you purchase any product or subscribing to any service, you must first have knowledge of some of its key technical details. Here is a quick list of the technical specifications of Supermetrics that you should know about.
Devices Supported Language Support Pricing Model Customer Types DeploymentUnbounce is a cloud-based conversion tracking solution and landing page builder that has been designed to help marketers build and test their website popups and landing pages. The software is known for its performance-oriented features including.
Unbounce seamlessly supports WordPress and other popular content management platforms and allows users to add, remove or customize the elements in their online pages and publish them on their website. The software helps you create mobile responsive pages so that visitors can view the pages anywhere on the go. Users can also capture targeted popups on their web pages and fresh leads by placing sticky bars.
Key features- Unbounce let users run A/B testing on their landing pages and evaluate the conversion rates for a sample audience.
- A real-time dashboard is extremely customizable and easy to use, displaying the performance of all the landing pages and helps you create attractive niche pages, opt-in forms, notification bars, and pop-ups while keeping a tab on critical performance indicators.
- You can easily create hyper-targeted landing pages with verbiage and images. These elements are tailored to the user based off any parameter and will help us generate more leads and close more sales by adding more personal and relevant experience for all users.
- The Unbounce editor is considered to be an incredible interface for any kind of user to easily create custom, attractive and responsive landing pages. It is a drag and drop editor which lets you literally click and drag, or start from a beautiful template. The editor is a mixture of design and responsive speed to help you set up landing pages with minimal technical knowledge.
- Unbounce seamlessly integrates with numerous popular applications and plugins out there which helps you instantly push subscriber data to other software programs.
Unbounce is priced on a monthly subscription basis and the plans vary according to the number of landing pages generated. Support is offered via phone, email and live chat. The solution currently offers three subscription plans ranging from $79 to $399 per month. A 20% discount is given for users who opt for annual billing.
Landing Page Monthly Allocation: 75
Popups and Sticky Bars Monthly Allocation: 8
Price: $159 per monthLanding Page Monthly Allocation: 150
Popups and Sticky Bars Monthly Allocation: 16
Price: Starting at $399per monthLanding Page Monthly Allocation: 375+
Popups and Sticky Bars Monthly Allocation: 40+
Please note:- The Essential and Premium plans are limited to a landing page traffic count of 500,000 visitors each month.
- The monthly traffic limit for the Enterprise plan varies, depending on the user's specific visitor volume requirements.
LetX is an exquisite suite of leads and conversions generation tools developed to provide online businesses and independent websites with cost-efficient and effective lead generation services. LetX has developed three breakthrough tools over the years:
- LetReach for effective push notifications
- LetGamify for increasing lead generation through Gamification
- LetConvert for increasing leads and conversions through Social Proof & Real Time Testimonial Pop Ups
LetReach is a full-featured website push notifications solution that has been developed with a specific aim to help you re-engage your users, even when they're off-page. Webmasters and online business owners can use this tool to send push notifications from websites directly to their followers and subscribers.
This would help them keep subscribers up to date with their new products, services, and updates, which would ultimately help convert subscribers to potential customers.
Push notifications are the next level way of increasing customer engagement and are a great way of replacing conventional promotional emails that do not seem to convert a lot. You can use LetReach to get started in just a few minutes with engaging your users with attractive and responsive push notifications, even when they're off-page.
Key featuresYou can use LetReach to send app-like notifications, but without an actual app. These Website push notifications save you the effort and money needed to invest in building an app and getting it installed.
LetReach Push notifications are customizable, mobile responsive, clickable cards/messages that can be instantly sent to your subscribers even when their browser is closed. LetReach offers the following robust features to deliver the best performance oriented results to boost your business outreach through push notifications.
PricesUp to 2000 Subscribers
Unlimited Notifications/Month
LetGamify is a tool developed by the LetX team as a powerful and cost-efficient lead conversion tool to help businesses instantly increase leads and conversions using "Gamification". This tool allows you to use gamification to grow your lead generation & eCommerce sales.
The advantage that gamified marketing holds over traditional marketing is that it can generate 42% more leads and 66% more sales than the conventional marketing strategies. As of now, LetGamify has generated over 1M+ Impressions. The software server has collected over 145K+ Emails and has delivered an Average Conversion Rate of 12.7%
Key featuresDecide what, when and where to show your games with our fully customizable widgets
Decide when, how and what will the user get after on-page interaction with our intelligent & smart system
Create FOMO and boost conversions by displaying a countdown timer or scarcity bar to the user
Choose where to show your campaign, which pages to exclude and you can also choose referrer
Easy edit, archive, pause or activate your campaigns, all with a single click
Analyse your campaigns and see when and where your visitors are coming from! Looks vibrant, right?
Industry level multiple trigger conditions for desktop & mobile - Exit, %age scroll, X time on page etc.
Integration with most autoresponders, zapier & other to help you take the right action
Prices
All of these plans offer a 14-day trial period to users in case you are confused about which package you should choose.
LetConvert is another lead conversion software under the LetX franchise that has been specially designed to help you instantly increase your leads and conversions. LetConvert is the only app you will need to grow to hack your sales by 3x and boost up the sales on your site with social display proof.
LetConvert makes use of strategically designed Social Proof & Real Time Testimonial Pop Ups to guide your users to take actions on your website more effectively. These techniques work incredibly in establishing credibility, fear of missing out and relatedness. These are considered the main ingredients of driving herd mentality.
Key featuresuse of social Proof & Real Time Testimonial Pop-Ups that has helped numerous online businesses worldwide boost their conversions and profits.
LetConvert is a feature-rich software for lead generation and offers the following powerful tools right at your fingertips in a neat and well laid out dashboard.
LetConvert Show notifications for leads, registrations, checkouts, purchases or any other action on your website and converts the visitors into users by creating Instant Credibility among them.
It allows you to Choose from a range of fonts, colors, and animations and completely customize your ALERT. Choose how your alert will look and where it will be displayed.
Show live visitor count to the visitors and let them know that they are not alone on your website.
Have your own email list of users? Worry not! Simply upload the list and show them on your Websites.
Track complete details of your Users under Customer Card once he signs up and maps their journey across the website.
Choose when an alert will be displayed on your website and for how long will it show.
It Captures the emails of the users and integrates it with your favorite Autoresponder.
Prices
All of these plans offer a 14-day trial period to users in case you are confused about which package you should choose.
Visual Website Optimizer (VWO) is a product and brainchild of Wingify which was developed by Indian online marketing strategist Paras Chopra. According to Chopra, Wingify is an online marketing solution that was developed with an aim to "Make website optimization tools which produce results without requiring a degree in rocket science". To put it all together in one line, VWO is A/B testing for the masses of would-be CROs who aren't too gifted at the technical side of things.
Visual Website Optimizer was developed with an objective to make CRO easy and controllable gameplay for any kind of business. Thus it boasts of some really cool and power packed features that have been acknowledged by several experts and users as being extremely effective.
Run an optimization program that repeatedly improves your visitors' experience
VWO gives you instant and complete access to a connected, unified view of the individual visitor. The advantage of this feature is that you being the webmaster would virtually get to think and act like your customers and understand the crucial customer outlooks that you may have overlooked before.
Any online business owner would want to have A/B tests at scale without reducing performance. VWO offers you the ideal and dependable infrastructure that can handle billions of events per hour.
A/B testing can be taken to a broader scale by conducting multivariate testing. Multivariate testing simply means that even though you are still testing only one page, you are being able to test more than a one-page element. This clearly means that you can click on and customize an unlimited number of page elements.
What's even better about this is that a new section is created under your list of controls and variations as you edit each element and you can also add a custom CSS or Javascript section to each variation.
If you sync your website with your VWO account, then you can be damn sure convinced that your website will never slow down. This is because VWO is powered by an asynchronous SmartCode, plus a private and dynamic CDN. These elements together ensure a seamless experience for your visitors.
Any webmaster would want a marketing tool would allow them to integrate their website useful and powerful third-party applications. VWO includes out-of-the-box integrations with popular marketing tools, plugins, and extensions like Google Analytics, Clicky Stats, Omniture SiteCatalyst, ClickTale and more.
Furthermore, VWO also supports complete integration with plugins for open-source CMS platforms like WordPress, Drupal, and Joomla and your choice of popular shopping carts Big Commerce and Magento.
- Collaborate with your team on one platform
VWO boasts of seamless project management capabilities to ensure that you remain connected with your entire team without any hindrance and brittle workflows.
VWO also comes with a cool and amazing heatmaps features for optimizing your site. This feature helps you analyze which areas or elements of your website have garnered more views over a certain period of time. Heatmaps allow you to figure out which parts of your websites are doing well and which once need improvement.
You can easily visualize how your visitors are scrolling on your site, and till where they scroll or how engaged they are on each section of the page. These valuable insights will help you gain traction with your market competition.
Another really useful and productive feature similar to VWO's heatmaps is the click-map feature. This is a simple tool that helps you visualize where your visitors are clicking the most or least on your site. You can view exactly how many clicks each element on your website gets, and thus you can figure out if certain links are confusing your visitors and if your call to action button should stand out more, etc.
Online marketing is a profitable but equally risky business as well. Aligning your website with a marketing tool must ensure a level of security that you can bank on. VWO aims at offering a high level of security expected by world-class businesses through their enterprise-grade platform. VWO's performance in terms of data security has garnered the trust and adoration of numerous experts and well-established businesses worldwide as it complies with data privacy and security regulations such as the GDPR.
Trust Activity is an internationally renowned lead generation software that helps businesses display lead or sale notifications to visitors in real-time on your website. The software has been applauded by critics and customers for it's easy to use tools and particularly due to the fact that it shows only true info, no bots and exaggerated data involved. Users from different fields of the internet industry trust their notifications and as result, they trust your website!
Highlight features and benefits
Trust Activity is software loaded with powerful features, that boast the capability to serve the lead generation purposes of almost any kind of online business and optimize their conversion rates.
Trust Activity in any way is considered to be a cost-effective lead generation software. What makes it even better than all of its packages come with a limited 7-day free trial offer. In case you are confused which plan to choose or to actually invest in Trust Activity, then you can try out their services!
Effective and result oriented lead generation requires you to display recent sales and opt-ins on your pages and drive visitors to convert into potential customers.
More than 85% of your website visitors and even customers are mobile users. Keeping this aspect in mind, Trust Activity has been designed in such a way that all its notifications are mobile responsive and look great on any device. Trust Activity notifications work perfectly on any mobile or desktop.
Language will never be a barrier between you and your customers when you are using Trust Activity. The software will translate notifications into any language you want.
Trust Activity allows you to have complete control over your notifications time rules, delay and where to display.
Trust Activity also lets you show everybody how many visitors are browsing your website. This feature is an amazing way to boost your conversions!
Trust Activity allows you to craft the most beautiful and attractive notifications from a library of different sleek popup templates.
Trust Activity boasts of a super responsive customer support team that guarantees instant technical support that too for free!
Optimizely is another popular lead generation and CRO software that has been developed to boost your good reputation by giving you that opportunity to create and personalize your business website and streamline users' experience. It offers one of the best and most efficient customer services when it comes to online marketing.
As the name clearly suggests, Optimizely lets you optimize your website according to what your customers like. The software has served more than 6,000 diverse companies since its establishment, providing simple to use platforms for a wide range of businesses. The software is considered to be ideal for any business big or small, which can make the best of the services to enhance their customer's digital experience on their website. Another advantage for business owners is that the platform is priced per quote, and offers separate packages for every kind of user.
Optimizely enables you to track down subtle and abrupt changes in customer behaviors since customer behaviors keep changing all the time. Therefore, you can design your platforms in a much more interactive and efficient manner. This product has created more than 30 billion optimized experiences for its customers.
Key featuresOptimizely has been designed to serve the lead generation needs for every organization and can be customized for their size, kind of employees and customers, and the specific industry they are in. For these reasons, Optimizely offers the perfect functionality out-of-the-box.
Technical detailsHere is a quick list of the important technical specifications you need to know about Optimizely.
Devices Supported Language Support Pricing ModelQuote-based
Customer Types DeploymentCloud Hosted
PackagesOptimizely is available in three different pricing plans. These packages are feature loaded and tailored to the specific needs of the user. Here are the plans to choose from.
Standard Business Enterprise- All Business features
- Advanced program management
- Behavioral targeting
- Personalized campaigns
- Product and content recommendations
- Third-party audiences
Lucky Orange is a comprehensive website personalization solution that has been designed to serve the CRO requirements of online businesses so they can provide visitors with uniquely tailored experiences by combining the power of the machine and human intelligence.
The software has been particularly praised for simultaneously showing targeted content and elements to defined segments of your website like banners, text, images, forms, and popups. It also lets you handle the following key operations all from one platform.
- Show dynamically AI generated recommendations unique to each visitor
- Send automated, personalized re-marketing email drip campaigns
- A/B testing any or all of these changes
Lucky Orange works perfectly on any kind of website and it has been designed to integrate seamlessly with any CRM/user database, any product database, and any analytics platform.
Lucky Orange offers step-by-step wizards and no coding is required to operate the software. The interface of the software is extremely intuitive and designed for non-technical professionals. The developers aim at doing everything possible to help you get started with your lead generation campaign including
Key featuresLucky Orange is considered as a good tool for mass marketing for numerous webmasters and has been noted to be ideal for almost all kinds of businesses. Your customers will have an easy experience finding their wants since it has a specific targeting of users.
Customer service offered by the tool is excellent and all issues and questions are quickly answered by their super responsive support team. The support team is extremely helpful and willingly implement new strategies for customer engagement on e-commerce websites.
PriceLucky Orange offers 4 different packages that have been priced according to the amount of traffic your website encounters. With plans starting from $1.00 per month, Lucky Orange offers packages pretty feature rich offering all the necessary tools and services required for every kind of user. All their packages are Subscription based with a free trial also available.
Price: $225 per month billed annually ($250/month billed monthly)
- Ideal for low traffic sites
- Perfect for websites with less managed service, page views, and customization
Price: $412 per month billed annually ($450 per month billed monthly)
- Ideal for businesses with a need for more campaigns and features.
Price: $900 per month billed annually ($1000 per month billed monthly)
- Ideal for large companies
- Perfect for websites with high traffic and extensive requirements
Why is CRO important?
The concept of online conversion rate optimization (or website optimization) came into mainstream existence as competition grew on the web during the early 2000s when the e-commerce industry started developing at an extremely rapid rate. E-commerce marketers since the past few years have been looking to improve their website's performance in the aftermath of the dot-com bubble.
Numerous website analysis tools have gradually been developed to generate an awareness of about the importance of conversion rate optimization and allow all forms of internet businesses, websites and internet marketers to produce measurables for their tactics and improve their website's user experience, ultimately resulting in increased lead generation and higher conversions.
Conversion rate optimization has been touted as a key aspect in enabling internet businesses to lower customer acquisition costs by getting more value from the visitors and users they already have. You can grow your business by optimizing your conversion rate by increasing revenue per visitor, acquire more customers.
An important thing to note here is that many people often confuse CRO with direct response marketing due to certain similarities. But here's the reality! Direct response marketing is an approach that emphasizes tracking, testing, and on-going improvement and Conversion rate optimization shares many principles in common with it.
Important elements of CRO
CRO is not as complex as it sounds and is actually a pretty sorted and well laid out mechanism to boost conversions in business if you carefully and thoroughly understand some of the essential elements involved in CRO. So to boost your understanding, we have shortlisted some of the most important elements involved in CRO which we recommend you should know about. (You can always search the web for more elaborate information on each of these elements and more)
Quick Links:-
Data collection and processing : [Updated] Top 10 Best Conversion Rate Optimization Tools 2019
A good and powerful CRO platform must possess the ability to automatically discover which subsets have the greatest predictive power, including any multivariate relationship after processing hundreds of relevant variables. The CRO tool must also be able to effectively combine pre- and post-screening methods to drop in irrelevant or redundant data as appropriate.
The importance of these requirements is that it provides a flexible data warehouse environment that accepts customer data as well as data aggregated by third parties meaning it's essential to ensure the data is as 'clean' as possible, before undertaking any data analysis. A common example for this can be eliminating activity from bots, staging websites, or incorrect configurations of tools such as Google Analytics.
- Data collected during CRO can be numeric or text-based. It can be either nominal or ordinal as well. The advantage of having this kind of versatility is that bad or missing values are handled gracefully.
- Data collected during CRO can also be geographic, behavioral, customer based, contextual, frequential, demographic, etc.
Forming a hypothesis is the next step after data collection simply because it forms the foundation of why changes are made. The hypotheses, in this case, are made based on observation and deduction and it must be kept in mind that each hypothetical situation is measurable, else no conclusions can be derived.
Optimization goalsBefore understanding optimization goals, it is important to understand the official definition of "optimization". It can be defined as the discipline of applying advanced analytical methods to make better decisions. Optimization can be considered as a framework where decisions are calibrated to optimize the business goals that are explicitly defined. These optimization methodologies have a long-standing history of success in a wide variety of industries.
Airline scheduling, supply chain management, military logistics, telecommunications routing, financial planning are some of the most common examples. The goals for optimization should include maximization of conversions, revenues, profits, LTV or any combination thereof.
Business rulesA key prerequisite under an optimization framework is that arbitrary business rules must be handled under them. Using such a platform entails that one should adapt targeting rules according to the understanding they grow about these and other business rules.
Real-time decision makingThe next crucial point is that ad/content servers use an audience screen method to place visitors into segments, once the appropriate mathematical models have been built. These servers then select the best offers, in real time. While business rules are enforced, the business goals are optimized simultaneously. A major advantage here is that mathematical models can be refreshed at any time to reflect changes in business goals or rules.
Statistical learningOnce you are done with setting up the appropriate mathematical model for your CRO campaign, you will need to ensure that the results obtained are repeatable by employing a wide array of statistical methodologies. Common techniques that together help distinguish true effects from chance events include variable selection, validation testing, simulation, control groups and more.
A champion/challenger framework is usually utilized in such scenarios to ensure that the best mathematical models are deployed always. In addition, by the ability to analyze huge datasets and to retain historical learning also considerably enhances performance.
How does CRO work?
Now that you have more or less understood what CRO basically is and why it is important, it is high time you understand how CRO works. The entire process of conversion rate optimization seeks to increase the percentage of website visitors that take a specific action by methodically testing alternate versions of a page or process. These may include some common actions like submitting a web form, making a purchase, signing up for a trial, etc. In doing so, businesses do not need to invest more money on website traffic and are able to generate more leads or sales, hence increasing their marketing return on investment (ROI) and overall profitability.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
Adopting conversion rate optimization on a larger and professional scale has had several approaches since the breakout of the dot com bubble in the late 2000s. The two most talked about schools of thoughts prevailing in the last few years include:
- More focus on testing to discover the best way to increase website, campaign, or landing page conversion rates.
- More focus on the pretesting stage of the optimization process.
While the first approach seems quite clear in two lines, the second approach requires some briefing. Here, the optimization company will be willing to deploy testing mechanisms to increase conversion rates after creating a targeted message that appeals to that particular audience after investing a considerable amount of time understanding the audience.
Quick Links:
Conclusion: Top Best Conversion Rate Optimization Tools In 2019
Without help of any tools it's seems difficult to boost conversion of any website. And here we have come-up with the top 10 Best Conversion Rate Optimization Tools In 2019 that anyone can easily use in order to boost the conversion of their website by 200%. We have used the tools in the list a few times and they worked very well for us and it can help you in boosting your conversion rates.
We hope this post, suits your purpose well. Feel free to share this post on one of the trending social media platforms of your choice like Facebook, LinkedIn and Twitter. Drop a comment to tell us which tool you use to boost conversion of your website.