Several supermarket chains have already stopped selling Unilever products because of the price hikes. They have refused to raise their prices on so many products and told Unilever so, but Unilever hasnt backed down. So some supermarkets have stopped selling their products.
Now Unilever is threatening Israel itself. They are threatening the lifeblood of Israelis.
According to ICE, they are not impressed by the supermarkets threats to stop selling Unilever products and are now threatening back - if price increases do not get approved and accepted by the supermarkets they will simply refuse to manufacture products, including the Crembo.
The Crembo of Strauss, marketed by Unilever, is one of the greatest selling products in Israel. Not only is it one of Unilever's biggest products but it is also the most beloved product of Israelis, especially come winter time. And Unilever is threatening to simply stop making it, if the stores don't let them raise the price.
Israelis might have to make do with the Crembos of Rio and Feldman, and that might just be too much to ask for. Let's see who blinks first.
Something ironic I noticed is that when Ben & Jerry's recently scuffled with Israel, Jews around the world "boycotted" Ben & Jerry's, and waged a financial campaign against Unilever, while in Israel we continued to buy Ben & Jerry's as a way of supporting the local manufacturer who was fighting against the mothership. Now with Israelis fighting the price hikes, in Israel we are going to ban Unilever and Ben & Jerry's while around the world they are now satisfied that Israel won the scuffle and have gone back to investing in Unilever and consuming Ben & Jerry's...
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