With the mad frenzied fashion hysteria that was Fashion Forward now behind us, (only just!), let’s take a moment to look back at some of the fun things that happened during the most fashionable 4 days of the season.
There was a LOT going on at Fashion Forward. There were talks, there were shows, there was the Garden (super duper fun – more on that soon), there was the buyers lounge and of course there were the after-parties, most notably featuring our favorite DJs Jade and Djette from Beirut, not to mention hard-core fashion hob-knobbing and some serious sartorial peacocking.
But in the midst of all this, we still had time for our own little launch party. Not just any launch party, an ICE CREAM launch party (which we all know is simply the best kind of party) showcasing the coolest accessories designers represented by our distribution agency: TWO SCOOPS!
Wanna know more about Two Scoops? Check out the Website here.
Now, back to the ice cream party.
The girls setting up
Transporting 100 balloons to Madinat Jumeirah ain't easy!
Then it was time to set up in the VIP lounge, and we only had 1 hour to get everything in and up!
Zayan Ghandour from Zayan the Label and Roula Ghalayini from Poupee Couture set up their bags
Marwa Kharsa aka Mar Mar, Heba Maktabi aka J by Joud and Ghada Sokkari aka Ghada Ess.entials
Sticking to the ice cream theme, lots of our accessories were displayed in an actual freezer! (And we thought transporting balloons was tough!)
The fashion crowd congregated… and browsed..
… and met the designers
Tatiana from Vanina and Ghada from Ghada Ess.entials!
… and had ice cream!
It was fun, it was fabulous, it was scrumptious.
Diamonds and ice cream… could there *be* a happier combination?