Two Critical Digital Signage Case Studies

Traditional marketing tactics may be going the way of the dodo, as the world becomes increasingly tech savvy. With better access to the Web and handheld devices changing consumer behaviour, static signage might not capture as much attention as it used to in the past. Today, businesses deliver messages, advertising, and information through the use of digital signage. But obtaining the great opportunities presented by this dynamic medium requires careful planning and expertise — both of which can be delivered by a proper digital signage provider.

A reliable digital signage provider shouldn’t just offer digital signage products but also provides digital signage solutions as well as IT services to numerous clients, locally and nationally. Also, a digital signage provider should employ multiple hardware (from video walls to touchscreen tablet technology) and bases solutions on NEC’s software suite.

Two Critical Digital Signage Case Studies

This particular company has worked on several projects, each requiring unique solutions that reflect business needs. One of these is a widely recognised French multinational vehicle maker. The automobile manufacturer’s specific requirement for digital signage called for an in-house messaging platform, which means the content and the system were aimed at employees — not to build customer loyalty or brand awareness. The client wanted to give its staff information on, among others, brand messaging and department metrics to engage employees and boost morale.

Also, this company’s solution entailed managed and scheduled content deployed to the client’s digital assets. By delivering updated and scheduled content, the digital signage provider has, thus far, enabled the client to present timely and engaging messages to its staff, preventing any reruns of content. As seasoned digital signage end-users know, repeated content can discourage attention.

Attention, in turn, drives action, which is especially crucial when the digital signage content is meant for customers. Yet another customer of a particular signage provider wanted customers to be informed, entertained, and engaged by the salon environment. This company’s response was to supply and install five 24” portrait digital screens at each hair station. The customized content ran in-store promos on products, hairstyle trends, and an RSS newsfeed ticker on the latest headlines. The solution led to the client enjoying an increase of 30 percent in voucher purchases and repeat business, including better customer loyalty.

Digital signage is the future of advertising, marketing, and branding. But maximizing the benefits, especially the lucrative ones, requires relying on a digital signage provider that can deliver tailored solutions for your exact needs.

Guest Author Bio:

Bob Josward is an IT specialist by profession and a content creator by passion. He is much drawn to technology and is a tech savvy. With his interest on the effects of technology in the business industry, he often spends time reading and researching about gadgets, visits www.crystalclear.net.au for updates about digital marketing, its advantages and disadvantages, for different kinds of businesses. He uses his love and passion for writing as a medium in effectively delivering his message for other readers and bloggers out there who share the same interest as his.

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