HBO launched it as a digital campaign to promote Season 4 of True Blood, by creating a Facebook app called “Immortalize Yourself” that played out a unique, customised video which featured you and your friends…
If you don’t remember, watch the video clip below! Your name and/or image was featured in some of these scenes!
I remember many were freaking out because Eric would text them or talk to them on the phone, etc…ME included! LOL
Great news! This app has been nominated for an award!
Here are the details below…
CBS, HBO and WatchMojo Chosen by Digiday as Three Finalists in the Best Entertainment Destination Category in the Digiday Video Awards.
CBS Interactive’s TV.com, HBO’s True Blood IMMORTALIZE YOURSELF Facebook App and WatchMojo.com will be vying for the honor on Dec. 12, 2011 at The Digiday Video Awards Gala in New York City.
What a great honor! I think a lot of people enjoyed this feature last summer! Congratulations to True Blood HBO for coming up with this great app!
We’ll keep you updated – to see if they win!
What do you think? Share your thoughts below!