Sticking on top of the eCommerce trends can be a time-consuming job because trends in eCommerce industry come and go quickly. To assist you to save your time, we’ve compiled a list of the top eCommerce trends that are ruling the industry in 2019.
In this blog, we’ll wrap everything up from what, why, when, and how people shop online to customer behaviors and choices and how these are driving online shopping business decisions.
Follow this post, if you’re searching for useful ways to improve your website conversion rates or considering to get your eCommerce website design.
List of Top eCommerce Trends to Follow in 2019
Chatbots
Chatbots are becoming an acceptable component of the user experience with significant progress in NLP ( natural language processing). They eliminate a big deal of consumer disappointment and satisfy the customer’s requirement for quick and accurate on-demand service.
Chatbots are usually the first way to enter into consumer service, providing the customer with the advantage of prompt attention and reducing much of the pressure from customer service units.
Chatbots can achieve a big deal, from providing data on returns, guiding the customer to a product or a solution, and also performing modifications to an order that has already been set up for delivery.
Augmented Reality & Virtual Reality
Augmented Reality & Virtual Reality can enable you to help your consumers to “try before they buy” like they can see what an outfit might look like on them, try on makeup, or check out how some furniture will look in their living room.
Many eCommerce are now allowing their consumers to use AR & VR via their smartphone and desktop apps. You can read the difference between AR and VR here.
Using Animation
Movement on a web page attracts the consumer’s eye. It also indicates excitement and importance. Some eCommerce owners are employing animation to catch attention to sale items. We can expect to see more of this kind in the coming years.
Smart Home Assistants
Google Home Assitant, Amazon Alexa, Siri, and Cortana smart home assistants are on the rise. And the rise of the smart assistants is regularly increasing and predicted to reach the users in tons of million.
As eCommerce business owners you need to fulfill the challenge by improving NLP capacities if you want to cash in on this smart technology.
Mobile eCommerce Sites
Buyers now are switching to mobile shopping sites experiences from online shopping apps. There is a mixture of trends that contribute to this. The consumer feels it unpleasant to download the app for each and every online shopping site, while they can easily use their favorite best online shopping site on their mobile.
Your eCommerce website must have a mobile-first strategy to get high mobile conversion rate.
Mobile Payments
If your online store is not yet accepting mobile payments than this is the best time to acquire it. We are progressing toward a regulated system that will grant consumers with a reliable secure way to pay online, no concern where they are shopping.
The buying process is becoming simpler and more secure every single day. This involves store associates, as well as on-premise sales, become empowered with the capability to take mobile payments away from the register.
Blockchain
Blockchain is all sets to be the greatest interrupter of pretty much everything in the near future. It will make a critical diversity to eCommerce is in the logistics, supply chain and in giving insight into all transactional data. Events and Data cannot be modified if they are logged on the blockchain.
Ultimately, this will reduce the need for third-party agents such as accountants, auditors, and more.
Videos
Videos are a little more complex and costly than static products images. Most retailers will go without video completely to keep it simple, in an attempt to decrease prices and complexity. But research says that videos contribute a lot more value than you might imagine.
You can lose out to your competitors if you can’t take advantage of videos because a huge amount of internet search is videos. It also helps you to explain the product thoroughly than images.