In November 2014, Kim Kardashian broke the internet for the first time, with Paper Magazine’s, featured nude. The reality TV star said that she loves to share her world with people (her fans). So, when she posted a promotion for Ethereum Max as her favorite blockchain project, it was not surprising that 200 million followers and people around took notice of it. While the social media influencer turned business-woman might not be one of the top investing influencers, she definitely opens a barrage of commentary. It ranges from the ethics and knowledge of investment influencers, the need to regulate their posts on financial advice, and their legitimacy in the investment world.
But whether we love it or hate it, people on social media are following the influencers, irrespective of the latter’s age, knowledge, and sanctity in the field they are posting about. So be it purchasing a new brand of shoes, traveling to a new place, finding a restaurant, or deciding to invest in some stocks, social media users are taking the words of the influencers as the scriptures.
Why Are Investment Influencers Relevant?
However, old-school investors and investment gurus find the rise of social media investment influencers or, as often put, influencers quite disruptive. In a way, indeed, these new brands of social media investing influencers are changing the way investments were done earlier.
They Are Disruptive
They are becoming more relevant among Gen Y and even Gen X. At times, even those who have retired or are reaching their retirement stage find the content made by the investment influencers more relevant than those who give long lectures on the cable tv network on investment.
Communication Is Simple
People have less time to go into the details about the trade, and they just want to know where and when to invest. Even when people are not buying stocks or investing in the market that day, the followers are eager to get financially literate. The influencers are doing just that. Instead of communicating with the followers with industry-based terms, they are using language that people outside the trading and investing industry can understand.
Relatability
Furthermore, the top investing influencers are the sub-group in the social media influencer platform, boosting brands with or without paid promotion and partnerships. They are not only sharing their knowledge about investments, wealth management, purchasing of stocks but giving a peek inside their lives, their journey, and success from these investments. They became financially free by being documented and becoming part of the content, making them more relatable for their followers.
The simple reason is that they are going outside the perceived, stiff, white-colored, suited-up investment advisor profiles, who were like enigmas. Instead, these top investing influencers are partnering with a wide range of investment businesses to help them increase their reach and engagement while educating the customers about these brands’ USPs.
5 Top Investing Influencers Who Should Be Followed
Just like any other social media influencers, these influencers are taking their fans for a ride while offering authenticity to every investment detail they share with the followers. Here are the top five investing influencers who have the capacity to change the market and the lives of their followers.
- Elon Musk
It will be a grave mistake if we do not put the CEO of Tesla at the top of the list of top investing influencers list. He single-handedly managed to skyrocket the cryptocurrency stocks with a single tweet. While many say his suggestions or tweets about stocks and investments are not reliable, his tweets do have an effect not only on his followers but also on the stock market. However, it should be added that Musk doesn’t identify himself as an investing influencer or provide any investment advice.
- Allan Mastering
A young entrepreneur, author, and speaker share his knowledge about investment and how people can make money online. Allan is from the Philippines and engages mainly with people looking to begin their journey in the investment and trading world. He is a self-taught investor who learned about digital marketing through online articles and forums. Allan’s tips are easy and straightforward to follow, which helps the young audience to be engaged with him.
3 Timothy Sykes
Anyone interested in investment and follows online investment influencers know the name, Sykes. Solely by trading, he got $7 million from a worth of $12k stocks. Sykes is an inspiration to many, and his followers are known to follow his advice to try their luck around like him. Unlike other investment influencers, he is known to have a knack for investing in international stocks and regularly shares his watchlist that notes the stocks that will offer good returns in the market.
- Brittney Castro
Among the male-dominated investment market here is Brittney Castro, the CEO of Financially Wise, Inc., with a following of 16.5k on Instagram; her target audience is youth and new traders. She is known for offering viable short tips on how and where to invest with an easy explanation of complex concepts. Brittney also focuses on encouraging ladies to take up trading and invest in digital coins.
- Garrette Ashe
He has his presence across all the major social media platforms but has the most followers on TikTok. Garrette shares content regularly explaining the concepts and different occurrences influencing the stocks and the investment market. He is not shy about stating he is a self-taught investor who takes calculated risks and encourages his followers to do that. Despite being open to working with brands and investment companies, you can be assured of getting a non-biased and honest opinion about it.
All in all
You can love them, or you can hate them, but the social media top investing influencers can’t be ignored. They are changing the way investment and trading was looked at, which was beyond the common understanding. But not anymore. They have made the investment relevant and real for their followers, which is inspiring the fans to take similar steps to become financially sound.
If you want to partner with influencers, so your audience engages with your brand, let us help you find the right influencer for your brand.
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