In 2020, retail ecommerce sales touched a record high of $4.2 trillion, which is expected to touch $5.4 trillion by 2022. With the growing demand for ecommerce, businesses all over the world are launching their online stores to serve digital customers.
Ecommerce websites provide the benefit of convenience and easy purchases. There's no need to visit the local brick-and-mortar store when you can get the home theatre system delivered to your doorstep.
And with this multiplication of businesses going online, the need for ecommerce website development services is also increasing. Software partners are building online shopping websites to help companies in every industry meet their digital shopper's demands.
However, modernizations have taken over the ecommerce web development industry in today's world. There are new ecommerce development trends that are enabling companies to take advantage of the dynamics in the market. As the world advances towards better technology, the ecommerce market trends are growing every day.
Let's have a look at some of them in detail.
What are the Latest Trends in Ecommerce for 2021?
An ecommerce development strategy must be such that it can adapt to the changing market requirements. In that strategy, the ecommerce market trends play a crucial role in shaping the website and how companies serve their customers.
Here are the top ecommerce development trends in 2021:-
- Mobile Commerce
- The sales from mobile commerce are expected to hit $3.56 trillion by the end of 2021 - 22.3% more than 2020. Companies are heavily relying on an ecommerce website that is mobile friendly.
- Since most users have a smartphone today, it makes sense to launch a mobile commerce site. With the increasing trust in online purchases and mobile payments, customers want the convenience of making purchases at the tap of a thumb rather than opening up their laptops and computers to buy products.
- Progressive Web Apps
- PWAs or progressive web apps are a boon for the ecommerce web development industry. These are web apps that work perfectly well on mobile devices and provide a native-like experience. It saves the company a tremendous amount of costs involved in building the mobile app.
- Progressive web apps provide a fantastic user experience to mobile users without going through the hassle of building a mobile application. If you are considering an application for mobile, then PWAs can be a good option if you don't want to spend tons of money on mobile application development.
- Artificial Intelligence (AI)
- One of the biggest trends in ecommerce development services is the use of Artificial Intelligence (AI). The technology helps to build recommendation engines for websites that can suggest products to customers based on their historical purchases.
- AI is also improving to help the customer service. AI-based chatbots are available 24×7 to help ecommerce users ask any questions about the products and get their queries resolved. The sales & marketing team are also using AI to bring in more traffic and customers to the online store through intelligent automation tools.
Bottom Line
Capitalizing on these ecommerce trends is important to stay relevant in the current market. If businesses want to stay ahead of the competition, they need to bring changes as quickly as possible. And these changes must be based on the prevailing market trends.
Contact us today for a FREE CONSULTATION.An ecommerce website development company like BoTree Technologies can help with building online stores using Shopify, Spree Commerce, Ruby on Rails, Magento, and more. Our team has successfully delivered 200+ ecommerce websites over the past 9 years.