“Unlike your static web content, which is probably optimised for keywords related to your offering, your blog posts will feature a wide range of problem related keywords. As a result your site can turn up in a wide range of searches that relate your offering to your prospective buyers’ problems, reaching them earlier in the decision making process.
So the benefits are several. Not only do you add more pages that turn up more searches, you diversify your keyword profile to include problem related terms. Together, these translate into many more visitors to your website.” More from this article by Phil Vallender>>>