Whether you're running a small business or a large corporation, finding the right people to promote your business is crucial. In 2020, 19% of marketers will spend $1,000 to $10,000 on influencer marketing 17% will spend between $10,001 to $50,000, according to However, before hiring anyone or promoting your brand on Big Commerce. Also, these days the influencing marketing strategy has become the key to increase the pace of your business.
Facebook or Instagram, there are some essentials to look down upon. But here, we will be looking at one aspect, probably called how to find social media influencers to ascend your brand promotions.
3 Techniques to Find Social Media Influencers in 2020
Precisely, below are some of the amazing ways through which you can find social media influencers in your field. The following methods have proven to be most simplest and beneficial methods to find social media influencers.
Research, Research, Research
The first step to find social media influencers for your company is to go back to the basics. Who is your audience? Is there a hierarchy when it comes to the preferences of your audience? Who do they follow on social media? What are their other interests besides your services or products?
You should know what type of persona you want to appeal to and who your ideal influencer will look like as far as personality, interests, and the character they portray themselves online.
To search for your ideal influencer, you can search hashtags on Instagram, Facebook, and Twitter to look at particular interests that pertain to your company. For example, if you're a company that sells clothing, you could search #ootd, or #outfitoftheday, to see any influencers' styles that align with yours.
You should also make sure that the person has a reputation that aligns with your values. One way of doing this is to search those people on a people search engine like Nuwber. Once you have a list of influencers that can serve as candidates for a partnership, you can search for more information, including links to public records and personal information.
Tools to Help You Find Social Media Influencers
- Upfluence contains a database of three million influencer profiles with a useful search engine.
- You can use as many keywords as you'd like, and you can also sort those keywords in order of importance or relevance.
- There's also a Chrome plugin available, where you can look at an influencer's profile and analyze data right there.
- Buzzsumo allows you to find social media influencers by topic or location. There some free services, but it helps to upgrade to the premium version for its full capacity. With its free version, you can see a list of the top 10 influencers; the premium version offers so much more.
- You can sort and follow influencers, as well as use the Outreach section to see which influencers have their content shared, such as their Number of retweets on Twitter.
- Pro tip: it's more important from a marketing perspective to focus on the amount of content that is shared from a person's profile rather than the Number of followers they have. There are endless numbers of fake accounts to sift through, even though there are tools that allow you to see statistics of authentic, genuine accounts. A good rule of thumb is that a person's profile content should have about 20 percent or more retweets or reshared content, according to Influencer Marketing Hub.
- It's search engine platform works for Twitter, Facebook, and Instagram, so it's versatile and thorough.
- Besides these sites, you can also go to your general-purpose search engine and look for influencers there using the same keywords. Search engines crawl websites and index them based on keywords.
- Influencers are busy people and also used to being sold things from every direction- so when reaching out, be authentic and don't try to push or use a tacky sales tactic. Many influencers have managers and agents to handle endorsements, so taking a professional will be useful with them as well.
- One tip to try is to find out what types of things the influencer is interested in, such as Facebook groups, or items they follow on Instagram- and then join or follow those topics as well. Then, engage in those areas such as commenting and tweeting, and they'll start to recognize your brand.
- Twitter is excellent for this, as it's a constant conversation revolving around various topics.
- Don't forget to keep track of who and how many times you're reaching out, so you don't lose track or accidentally reach out too many times. The last thing you want to do is be too aggressive. If you end up stalking the person, they'll likely weird out, as anyone would be.
Types of Partnerships
Once reached on the agreement of promoted product, you can start to figure out how the partnership can be mutually beneficial. There are many things you both can do to grow your audiences and create more engagement.
You can create a campaign together, such as forming a new hashtag and creating a gimmick around that hashtag. For example, a coffee shop can create a hashtag and promotional gimmick scheduled one day a week. Then a social media influencer can help promote that campaign and, in return, gain followers and free products. This is a mutual exchange where both parties win.
You can do a free giveaway, where you provide products to the social media influencer's followers. This is a great way to get brand recognition and gain new customers. Who doesn't love free stuff?
Come up with discount codes that the social media influencer can promote on their channel or profile. This is a way that helps sponsor that influencer, and it will help increase leads and profit.
Growing your brand and driving converted leads to your products or services is difficult and takes a lot of hard work. An important strategy is to utilize your local influencers and help build strong relationships that will help you succeed.
Conclusion
The above mentioned are some of the best strategies to find social media influencers. You may try these to enhance your business and try increasing your brand's publicity on any networking site like Twitter. If you use any of the methods to find social media influencers, then we'd be happy to know about your experience in the comment section below.