Link building is the backbone to every successful Search Engine Optimisation (SEO) campaign. As all SEO experts know, search engines are the boss and in their eyes the popularity of your domain is established by the quantity and the quality of its relevant back links.
You can spend as much time and money as you like on other SEO elements but focusing
Forums
By getting involved with online forums relevant to your industry fields you can demonstrate your knowledge and expertise in a freebie manner. Forums are ideal because most users will be people who are researching the subject and are more likely to click more links and visit more websites. Forums provide the ideal opportunity to implement your backlinks.
Social Media
Similar to web forums, social media outlets (Facebook, Twitter, Google Plus) are an ideal medium to host blogs, comment on other industry blogs and take part in other discussions on social networks. Quick tip posts like top ten lists or ‘5 easy ways to…’ are most effective when using these channels.
Good Quality Links
It’s not just the amount of backlinks that will improve your link building; it’s the quality of those links that is important too. A good quality link should:
- Have a good page ranking from Google. Page ranks show reliability and range from 1 to 10- 10 being the highest value. The use of highly ranked links will in turn be reflected in the page rank of your website.
- Have good content that contains relevant keywords, titles and is original. This is especially important after the recent Penguin update from Google as poor content will increase your bounce rate and damage your Google rankings.
Use A Link Checking Tool
Link checking tools are useful to see which sites are already linking to your domain. Try to ascertain how you managed to get linked initially and then repeat this process to ensure it continues to happen.
Examples of link checking tools include Google’s webmaster tools and Google Chrome’s Page Checking Plugin ‘Check My Links’.