The luxury watchmaker introduced 500 new models.
Owners of Bored Ape Yacht Club NFTs will soon be able to display their PFPs on their wrists in a specially designed TIMEX watch.
TIMEX has teamed up with the Bored Ape Yacht Club to release 500 watches that prominently feature the owner’s ape or mutant. The watch’s purchasers will be able to customize the timepiece by choosing from a variety of case, strap, and engraving options.
Today, you can buy a Timepiece Forge Pass NFT for 2 ETH, or about $2,500.00. Beginning about the middle of December, Forge Pass holders will be able to design their own timepiece using the TIMEX website.
It’s best to keep your ape’s wrists hidden. Quickly make your reservation. However, anyone can mint the ticket and secure their spot in line for one of the 500 designs, even though only @boredapeyc and MAYC holders can build their set.
Each analog watch will have an identical digital equivalent that is completely independent of the Forge Pass NFT. However, delivery to clients won’t begin until the second quarter of 2023, so don’t expect them in time for the holidays.
CEO of Timex Group’s international marketing and creative services Shari Fabiani said, “Timex is joining Web3 by keeping innovation and community at the forefront.” Physical, digital, and even phygital goods are all having their boundaries redrawn and tested.
Timex has proclaimed themselves the “timekeepers of the metaverse” after launching a branded challenge in the popular video game Fortnite just last month.
Josh Ong and CryptoVonDoom, two stalwarts of the Ape community, provided creative direction for the BAYC watch collaboration. “As a member of the OG Bored Ape community, it’s been awesome to collaborate with the OGs of watchmaking,” VonDoom said in the press release.
Event organizers in Miami’s ape subculture held a private party on the eve of Art Basel on Friday and offered early access to their wares. The event was a metaphor for the pervasiveness of branded NFTs in the creative industries. The watchmaker hosted a party during the art fair, during which a few of its unique clocks were presented with apes.
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