“Marketing-savvy entrepreneurs are eagerly embracing the rise of a new phenomenon transforming the business world -”the consummerization of everything.” This new trend is fundamentally changing the way organizations work, play, interact, grow, and engage. From a marketing perspective, connected consumerism poses more than new demands on already bootstrapped marketing budgets. It lays out deep economic shifts in how organizations leverage business assets and build their public brands.
As a result, there is tremendous pressure on small businesses to produce value-driven, informative and ‘sticky’ content at an ever-increasing rate. Nowadays, content marketing geared towards social sharing is prevailing the marketing mix, forcing entrepreneurs and business owners to reevaluate keystone investments.” More>>>