This Is Boss by Marco Brambilla

Hugo Boss commissioned renowned video artist Marco Brambilla to direct this short film starring Finnish model Suvi Koponen, around the label’s forthcoming Spring collection.
„I wanted to present a completely different take on Boss.This film expresses a marriage of nature and technology, classical versus hi-tech.“ - Jason Wu, Artistic Director Boss Womenswear. Highlights from Boss Womenswear Fashion Show Spring / Summer 2015 after the break. Videos courtesy of Hugo Boss