Errol Morris with his Interrotron
For the Centennial anniversary of their companies creation, IBM and mesmerizing documentarian Errol Morris created this short film showcasing key innovations and interviews with past and present employees who have helped make the company such a groundbreaking organization. Breakthroughs such as a high capacity calling computer, equipment that made the Apollo 13 rescue possible which was unavailable before that mission, and the creation and unexpected explosion of barcodes. All of this is captured with Morris's Interrotron, a camera that allows the subject to look into the lens and the interviewer's eyes simultaneously. The result, aided by the spellbinding music of Philip Glass, is a sense of immediacy. Here is the entire 30 minute short film: