The Ultimate Guide to eCommerce SEO Strategy

Your sales depend on customers locating your products, thus you need to focus on SEO whether you've had an eCommerce website up for years or just set up your online store last week. Making your website the ideal match for a search query on Google, Yahoo, Bing, or any other search engine is the goal of search engine optimisation. But take note: a lead generation website's SEO approach differs from that of an eCommerce website.

Why eCommerce SEO is so Important

Many individuals mistakenly believe that SEO consists solely of stuffing your page with keywords. But it goes far beyond that. Really, the optimal user experience is what SEO is all about. This entails considering a wide range of factors, including how users browse your website, the information that is available to them and how it is formatted, the speed at which your pages load, and many more, in addition to how visitors locate your website and your products. You increase the possibility of two things when you devote time and effort to good SEO, and by extension, good user experience:Your web pages will rank better in the short run, which will cause them to show up higher in search engine results and increase traffic to your e-commerce site. 75% of people never scroll past the first page of search results, in case you didn't know that. That means that until you optimise and start ranking on the first page, your business will not receive the majority of the digital traffic, regardless of how many people are searching for relevant keywords.Long term, more organic search users will convert and make purchases thanks to your website's optimisation for the most qualified leads and the easiest customer experience.So how exactly do you use SEO to achieve your short- and long-term goals? Each eCommerce SEO strategy may be divided into the It's challenging to know where to begin with eCommerce SEO, regardless of the size of your store. Instead of dispersing our eCommerce SEO hints, we decided to make a comprehensive manual that would lead you through each of these four crucial eCommerce SEO procedures with examples and helpful suggestions. Having an eCommerce SEO expert on your team is always advantageous, but we also firmly think that using your brand-specific expertise and common sense may result in significant SEO advancement. Because this manual is somewhat extensive, grab a snack and buckle up.

following 4 components:

Like with any website, eCommerce keyword research is crucial to comprehending the search patterns of your target clients. However, precise intent keywords are needed for eCommerce websites. Based on the searcher's goal, eCommerce sites need to focus on these three keyword types rather than informational keywords, which may match visitors with service pages or blogs:

On-Page Optimisation is the process of making your website's product and category pages as appealing to users and search engines as possible.
Link building is the process of connecting your pages internally and establishing credibility with users and search engines by obtaining links from other websites.
Technical SEO involves making sure your website is structured correctly and that there are no technical issues.
To identify any holes in your eCommerce SEO approach and make further adjustments, measure your traffic trends and user behaviour.

Your website is more likely to be shown to visitors who are in the market for anything if you optimise for these kinds of search intent. Your website's pages, from the home page to the pages for individual products, should each focus on a different set of precise keywords. But how precisely can you use eCommerce keyword research to identify new, viable phrases and decide which keywords to target? The response has two parts. Finding target keywords involves both analysing the search terms for which your page now ranks and finding new keywords to include.

How to Conduct eCommerce Keyword Research

You've probably already figured where you should start using your chosen keywords: right in the body of your website's material! However, if you're beginning to understand how this entire eCommerce SEO approach functions, you might have also assumed that effective eCommerce copywriting is more difficult than simply scattering those terms around the website.Based on the structure of information on each page, we primarily want to concentrate on prioritising where those keywords are put on the page.The page title, or H1 tag, comes first. The product description, details, and review sections are then read, along with any other H2s and H3s that may exist. The body text follows. Use common sense to distribute synonyms evenly throughout the body text after placing your top keywords in those headers.In addition to being important for keyword placement, headers also have an impact on how Google scrapes your material for highlighted snippets and information panels. When you search for entities on Google, information boxes known as knowledge panels show up. Based on Google's knowledge of the content that is currently available online, they are designed to assist you in getting a rapid overview of information on a subject. Making sure Google has enough data to fill these knowledge panels might be crucial in assisting your potential consumers in making their purchase choice. As an eCommerce website, you have the rare chance to generate sales directly from search results pages.

Contains branded phrases that users are aware will direct them to a certain website.
Commercial: Concentrates on searches for certain products that frequently employ comparative terms.
Transactional: Shows a desire to buy.

Your target keywords should not just appear in your on-page material. Additionally, there are three primary components of metadata where you can add focus keywords to boost the SEO of your product page. Title TagsTitle Tags are the SEO titles that have been allocated to specific URLs. These are distinct from H1 headers in that they don't appear on the page itself, despite the fact that they can overlap. Instead, they only show up on search engine results pages. When it comes to organic traffic, a user will read your title tag first, giving you the chance to establish a strong first impression. They are also the first area of your website that Google crawls when determining which search results to return. As a result, it ought to be one of your top priorities while developing or updating individual webpages.

How to Implement Keywords Through eCommerce Copywriting

Optimising Category & Product Page SEO with Meta Data

Meta DescriptionsNext, both users and search engines focus on your meta description, where you have the chance to provide a quick summary of the page or item. They adhere to many of the same rules as those mentioned above and are just as significant. Similar to title tags, you should create a special description for each page that deftly uses goal keywords while remaining under 160 characters. When creating titles and meta descriptions, we prefer to use a SERP simulator to see how it would seem to users.

What makes a good title tag?

Although alt text occasionally gets overlooked in the family of product page SEO elements, it actually presents a wonderful potential to rank in image search results and should be given the same attention. It was initially created, and continues to be, to give screen reader-using web users descriptions of visual elements. It has, however, developed into a technique used by Google and other engines to assess the contents of photos because search engines are similarly blind. Photos that have been properly tagged may show up in image search results, giving viewers even another way to access your content.There are frequently many photographs on websites, and not all of them are crucial for SEO. Focus on your primary product images and make sure that each one has an alt text description that, utilising some of the goal terms from your eCommerce keyword research, succinctly and simply defines what is displayed.

Unique: Each headline must be distinct because duplicating material can harm your ranking.
Title tags must be between 50 and 60 characters in length.
Include 1-2 of your goal keywords in a keyword-rich format, with the most crucial one showing first.
Above all, persuade visitors to click on your website by giving it a logical and engaging description.

Image Alt Text

Aim for 125 characters or less.

Include keywords when necessary.

Pay attention to the image size and file name if you want to improve your chances of appearing in image results. Your website's photos should, at most, be 200KB in size to minimise the likelihood of a delayed load time. Typically, that translates to a maximum width of 800 pixels. change filePrint out our Ultimate Guide if you need a cheat sheet, or download our ECommerce SEO Checklist if you can't optimise your complete eCommerce site in one session.Your step-by-step route to greater visibility, increased search traffic, and increased sales comprises the following:

Construct a complete sentence.

Avoid using expressions like "an image of..."

SEO-focused copywriting combined with eCommerce keyword research and on-page optimisation

developing links from related websites

This is most likely all the knowledge a DIYer will require to get going. We're here to help if you're feeling overburdened or need assistance with any particular aspects of this SEO revamp of your eCommerce store. Our favourite thing in the world is to take an excellent store and improve it; to take an eCommerce site that receives some search traffic and begin directing tonnes of people your way. Whenever you need assistance, get in touch with flyte right away!

Making your eCommerce site's technical SEO better

tracking your eCommerce KPIs so you can enhance your online store on a constant basis