The Ugly, The Bad & The Good The British Government Is...

By Utpalpande @utpalpande








The Ugly, The Bad & The Good

The British Government is considering the implementation of ‘plain packaging’ for cigarette packs. In response Jennifer Noon and  Sarah Shaw have worked on a radically new design proposal for a pack that is less ergonomic and difficult to hold. The imagery is chosen to affect the vanity of the users and to represent the short term effects of smoking.