The Type Attacks of Summer

Posted on the 13 July 2015 by Themarioblog @garciainteract

We like type attacks: when the art director figures that using type as protagonist in the design is more interesting than using images.  These three examples from The New York Times Magazine, The Atlantic and New York magazines prove the point.

Here is a approach that I have always recommended. Readers like it and type attacks can save the day when the story is too abstract for a single image to tell it best.  Words do the job quickly and effectively. However, a type attack requires that the words sing.  This is not about decoration, but about the impact of words, which can often be as strong and seductive as a good photo or illustration.

Take a look.

More about type attacks

From The New York Times Magazine
From The Atlantic
From New York

Type attacks can come to rescue of that front page

http://www.garciamedia.com/blog/type_attacks_can_come_to_rescue_of_that_front_page

El Mundo of Spain: when type tells the story best

http://garciamedia.com/blog/el_mundo_of_spain_when_type_tells_the_story_best

Strategies to create a front page with impact

http://garciamedia.com/blog/strategies_to_create_a_front_page_with_impact_covering_the_financial_crisis

Designing Monday's front page for Mas Por Mas

http://garciamedia.com/blog/designing_mondays_front_page_for_mas_por_mas

TheMarioBlog post # 1799
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