Finally, another mobile billboard that isn’t just a moving business card. NJ Creative Direction and Billboards2Go knocked this one out of the park with a cotton-candy-scented ad for the New Jersey State Fair. Shoppers in New Jersey and New York will get a whiff of cotton candy and immediately be transformed into giddy little children.
The design may not be anything to write home about, but the idea of whetting viewers’ appetites with the delicious scent of cotton candy is absolutely genius. Sometimes a production technique can carry your ad over the top. At least they didn’t choose petting-zoo-scented billboards.