“Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:
- 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
- 60% of consumers are more likely to click on a business whose images appear in search results
- 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings
Here are just a few of the ways that visual content can help you to engage your audience and deliver your key messages:” More from this article by Colleen Nolan>>>