HitTail put together an infographic, The Hidden Value of Long Tail SEO, that takes a look at how long tail keywords can effect your overall SEO campaign. The infographic explains how long tail SEO involves targeting less competitive, highly specific search terms. Since 70% of all search queries contain long tail keywords there is a tremendous opportunity to increase click-through rates as well as your site’s conversion rate. The infographic also provides a couple of strategies to help you strengthen your site for long tail keywords.
Infographic Source: HitTail