When there is a loss of an employee or a significant loss to a family member of an employee, reaching out to co-workers directly via telephone is the most respectful approach, both confirming the appropriate people have been apprised of the situation and squelching the potential spread of gossip and inaccurate information.
Often you will notice that media will withhold names pending the family being notified of a situation. While television or radio professionals will hold back information, social media won’t. Speculation will be tweeted, posted on Facebook and texted immediately – we live in a world demanding information instantly. While we cannot control the masses when sharing sensitive information, we can make sure to contact key individuals directly, properly and respectfully so that they have the most current and relevant information regarding the loss.
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