The NRA's Attempt at a Hip New Image.

They have little Billy with his sensitive attempt to be intelligent while showing what an ignorant asshole he really is.  And if he isn't a total fuckwit, he's seen the numbers I've posted which show he is full of shit.
But, Gawker really hit the nail on the head with:

The NRA's Hot New Web Show For Youngs Is Hilariously Bad Poser Garbage

They sum it up really well with:

Also, how trustworthy is this Colion Noir? Put another way: Who in good conscience can wear a Yankees hat... and a Phillies hat? A fucking poser, that's who.

Will Colion Noir show us how in touch he is with real urban, black culture by actually getting shot, or is that too much to ask for?