It makes perfect sense to tie virtual reality and the movies.
So, The New York Times and the Weinstein Company have launched “Carol: Dearest…” the first virtual reality project from the publisher’s native advertising unit for a movie studio, allowing viewers to control the action. The ad is for the studio’s upcoming movie, “Carol.”
I can imagine other media companies following suit, enhancing their virtual reality offerings (or making an incursion into it), then combining the efforts of their advertising creative studios, with journalists, and bringing about new monetizing opportunities.
I have the feeling we are only in the infancy of all the possibilities here.