You can also link to your site or other ventures from videos you created and posted. You can host the videos on YouTube and Vimeo. If you prefer, you can implant them and show them right on your website. What is important is that the video is well made and that it is interesting. It should also be entertaining. The idea is to get it to spread virally. This will mean that a lot of people will be tempted to build links to the video as well as integrating it into their own sites. This then causes people to click through the video, find out about your site and then link to you themselves. Video is vitally important to your success. Your overall marketing strategy should take advantage of it. Set up a survey on your website. You don't want this to be just any old survey though. The survey should be related to the topic of your website. You also need a survey that's compelling enough to get people to return to find out the results. A survey can also serve as a pre-sell for an upcoming release, as when you ask people to vote on the "best title for my next report." People enjoy giving their input on such subjects, as it feeds their egos to give their opinion. This can mean more links than you know what to do with.
Create a curated list on your website. Even though you will find this easier to accomplish if it is done via blog, but you can post it as an article as well. This probably looks like the incorrect thing to do. If you want links pointing back to your site, then why waste time creating them so that they link to another site? The explanation for this is very easy to understand. People will want to link to lists if they are listed on that list. This makes it easy to get your site exposed and get links for the site as well. This makes it more advantageous for you to surf the internet.
There are all sorts of things that you can do to step up your link building efforts. The number one way of letting people know that you have a thriving online business is by implementing a backlinking strategy. Yes, it is going to take time and effort to run your own link building campaign and make it successful. But, you will be glad that you took the time and did it right.