Web 2.0 is a commonly used term when referring to the current state of the internet. Many web users want to know Web 2.0 is all about and how this new internet technology has evolved since the public adoption of the internet. This article discusses how the original internet (Web 1.0) has evolved since it’s public adoption.
Keep reading to get the scoop on what drives Web 2.0.
Introducing Web 2.0
The original internet as we know it was designed to provide users with links and pages filled with information and consume content related to their respective interests, preferences, and habits. When the internet was first introduced, a user could go online to discover and connect in a more interactive way than ever before.
In the original version of the public web, data was originally posted to be viewed or downloaded only. Today’s advanced Web 2.0 users are really getting into the spirit and now posting their own content, creating online communities built around blogs, and sharing inspiring content daily.
The world became more connected as people begin to be able to learn about and research anything imaginable. The first version of the web it seems was an introduction to the web itself and this more updated version reverses the framework where now we have Web 2.0 which is a more UGC version of the web.
Web 2.0 is considered as the social internet. Now the users that were once only consumers of information, are now producers of information. Today’s internet users are more interactive and engaged with brands than ever in providing public commentary and endorsement or expressing displeasure related to their favorite brands and services in real-time.
User-Generated Content (UGC)
Web 2.0 users now regularly post commentary, videos, commercials, blog articles, social media comments and various types of content using today’s new highly interactive version of the internet.
This increasing amount of UGC via the new social internet often results in the users themselves directing traffic on the internet by generating enough web chatter and interest to be “trending.”
Trends occur when computer algorithms recognize a large amount of web traffic or online activity being generated around a central topic, website, or social media site online. Trends are spotted when traffic spikes occur around one of the previously mentioned factors.
So what is causing these trends and traffic spikes to occur? It’s the users of Web 2.0.
The factors that are contributing to the rise of trending events are related to social interactions and engagements by users.
Users exert control over Web 2.0 in the form of:
Forums – Online communities where users gather to exchange information or share interests in a common topic.
Microblogs – Online social communities where users gather to share information on the latest identified trends and happenings around the globe. Twitter is a popular microblogging platform.
Websites – Central hubs where users can gather and entertain an audience, provide useful information or sell products and services via e-commerce integrations. More Web 2.0 users than ever now operate and manage their own personal or business website space on the web.
Social Media – Online communities combining the related factors of all of the above and providing an open platform where users can exchange and share information related to everyday living and their findings while browsing the new internet.
Web 2.0 Security
When browsing this new social web it is critical that users and data managers alike secure your websites and software in order to prevent unexpected data breach or loss.
With all of this data and user generating content circulating around the internet it is important to make sure that you stay safe and secure and keep your user data safe and secure online.
Companies like Centrify offer secure data management solutions for protecting and managing user access controls across the internet.
Now that we’ve gone into some detail about what’s really powering Web 2.0 you should have a better understanding of how this new web ecosystem works.