Are you a fan of thirst-quencher ‘goli-soda’ – and would it make a comeback ?~and do you know the relevance of Hiram Codd (1838 – 1887), an English engineer. Set against the backdrop of Koyambedu market, the film revolves around the lives of four young boys: Pulli ( Kishore), Saetu (Sree Raam), Sitthappa (Pandi) and Kuttimani (Murugesh). They work as coolies, and earn their bread by working as lifters. They lift and transport vegetable goods to various shops. Spurred by Achi, they try to have an identity in life .. ..ends up getting an old godown from a rich Dada, who controls the market. The mess started by them makes them big !! The atmosphere is not hot ~ few months of chill in Tamil Nadu – in the hotter months, the sweltering heat would leave one parched. You would think that an icy-cold soft drink is the necessity ! – you go to any mall or any shop even it be a roadside one – you get the multinational branded Coke or Pepsi and can enjoy the chill bottled drink.It might appear to be refreshing but actually it is not – it would neither reduce your thirst nor supplement you in any manner.Loaded with sugar and devoid of any nutritional value, carbonated soft drinks can only do harm.You can read that it contains – carbonated water, sugar, caffeine, phosphoric acid, caramel color and natural flavouring but does not contain any fruit juice or fruit pulp, yes a fruit drink where fruit is not a component in any manner. An occasional soft drink would be relatively harmless but not when it is consumed displacing nutritional food and beverage.The soft drink corporations are aggressively marketing their products targetting children mostly through grand advertisements, movies and promos. Perhaps the beverage industry sells more than any other industry does ! Inside Shopping malls, departmental stores and even your neighbourhood friendly shops – you find breathtaking array of soft drinks.From the days when you had Fanta, Campacola and Goldspot backed up by Kali Mark,Bovonto and Mapillai Vinayakar in interior places, the industry has come a long way. Now you have too many brands of Cocoa Cola, Limca, 7 Up, LMN, Slice, Maaza, Mountain dew, Slice, Sprite, Mirinda, Thumsup, Pepsi – to name a few. The soft drink industry has been growing at a hectic pace and Coke & Pepsi have a lion’s share of the market. Some of the prime reasons for their success would include – their advertisement, marketing technique, supply chain, transportation, shift from returnable glass bottles to pet bottles. But how the multinational giants adopted means to subjugation of desi bottled drinks industry ! is shameful.Once upon a time, in the Indian Nation, there used to be a drink called soda partnered by another variant ‘paneer’ soda (flavoured version).One could see handcart containing loads of these bottles being delivered to road corner shops and they would sell in large numbers.Tamilnadu was a place known for political meetings and speakers.There would be roadside public meetings attended by large number of masses.As the speaker would make an enthralling speech, a supporter would come to the makeshift dias, open a soda bottle with his hands and provide it to the speaker lauding his speech.It was a thirst quencher and had a pride of place in state politics – it is another matter that the same soda bottle was effectively used as a weapon to disperse crowds and make them run. That is the story of ‘Goli Soda’- the bottled soda drink which had a marble in its neck.It was pure carbonated water commonly called soda (not the club soda of these days) – it had a simple process of putting carbon dioxide gas under pressure dissolved into water, making the drink fizzy and effervescent.A great drink which sold in great numbers -can you spot them or would you be ok in your child drinking it now ? - and how did this transformation occurred silently ! By some token, soda though local was not indigenous.Its origin is traced to 1872 whenBritish soft drink maker Hiram Codd of Camberwell, London, designed and patented a bottle designed specifically for carbonated drinks. The Codd-neck bottle was designed and manufactured to enclose a marble and a rubber washer/gasket in the neck. The bottles were filled upside down, and pressure of the gas in the bottle forced the marble against the washer, sealing in the carbonation. The bottle was pinched into a special shapeto provide a chamber into which the marble was pushed to open the bottle. This prevented the marble from blocking the neck as the drink was poured.Thisbecame extremely popular with the soft drink and brewing industries.
the Local Goli Soda ~ Would It Make a Comeback !!
Posted on the 05 December 2019 by Sampathkumar SampathAre you a fan of thirst-quencher ‘goli-soda’ – and would it make a comeback ?~and do you know the relevance of Hiram Codd (1838 – 1887), an English engineer. Set against the backdrop of Koyambedu market, the film revolves around the lives of four young boys: Pulli ( Kishore), Saetu (Sree Raam), Sitthappa (Pandi) and Kuttimani (Murugesh). They work as coolies, and earn their bread by working as lifters. They lift and transport vegetable goods to various shops. Spurred by Achi, they try to have an identity in life .. ..ends up getting an old godown from a rich Dada, who controls the market. The mess started by them makes them big !! The atmosphere is not hot ~ few months of chill in Tamil Nadu – in the hotter months, the sweltering heat would leave one parched. You would think that an icy-cold soft drink is the necessity ! – you go to any mall or any shop even it be a roadside one – you get the multinational branded Coke or Pepsi and can enjoy the chill bottled drink.It might appear to be refreshing but actually it is not – it would neither reduce your thirst nor supplement you in any manner.Loaded with sugar and devoid of any nutritional value, carbonated soft drinks can only do harm.You can read that it contains – carbonated water, sugar, caffeine, phosphoric acid, caramel color and natural flavouring but does not contain any fruit juice or fruit pulp, yes a fruit drink where fruit is not a component in any manner. An occasional soft drink would be relatively harmless but not when it is consumed displacing nutritional food and beverage.The soft drink corporations are aggressively marketing their products targetting children mostly through grand advertisements, movies and promos. Perhaps the beverage industry sells more than any other industry does ! Inside Shopping malls, departmental stores and even your neighbourhood friendly shops – you find breathtaking array of soft drinks.From the days when you had Fanta, Campacola and Goldspot backed up by Kali Mark,Bovonto and Mapillai Vinayakar in interior places, the industry has come a long way. Now you have too many brands of Cocoa Cola, Limca, 7 Up, LMN, Slice, Maaza, Mountain dew, Slice, Sprite, Mirinda, Thumsup, Pepsi – to name a few. The soft drink industry has been growing at a hectic pace and Coke & Pepsi have a lion’s share of the market. Some of the prime reasons for their success would include – their advertisement, marketing technique, supply chain, transportation, shift from returnable glass bottles to pet bottles. But how the multinational giants adopted means to subjugation of desi bottled drinks industry ! is shameful.Once upon a time, in the Indian Nation, there used to be a drink called soda partnered by another variant ‘paneer’ soda (flavoured version).One could see handcart containing loads of these bottles being delivered to road corner shops and they would sell in large numbers.Tamilnadu was a place known for political meetings and speakers.There would be roadside public meetings attended by large number of masses.As the speaker would make an enthralling speech, a supporter would come to the makeshift dias, open a soda bottle with his hands and provide it to the speaker lauding his speech.It was a thirst quencher and had a pride of place in state politics – it is another matter that the same soda bottle was effectively used as a weapon to disperse crowds and make them run. That is the story of ‘Goli Soda’- the bottled soda drink which had a marble in its neck.It was pure carbonated water commonly called soda (not the club soda of these days) – it had a simple process of putting carbon dioxide gas under pressure dissolved into water, making the drink fizzy and effervescent.A great drink which sold in great numbers -can you spot them or would you be ok in your child drinking it now ? - and how did this transformation occurred silently ! By some token, soda though local was not indigenous.Its origin is traced to 1872 whenBritish soft drink maker Hiram Codd of Camberwell, London, designed and patented a bottle designed specifically for carbonated drinks. The Codd-neck bottle was designed and manufactured to enclose a marble and a rubber washer/gasket in the neck. The bottles were filled upside down, and pressure of the gas in the bottle forced the marble against the washer, sealing in the carbonation. The bottle was pinched into a special shapeto provide a chamber into which the marble was pushed to open the bottle. This prevented the marble from blocking the neck as the drink was poured.Thisbecame extremely popular with the soft drink and brewing industries.