Social media has taken over all aspects of our lives, especially digital marketing. Countless marketers around the world are trying to build brand awareness and gain the trust of their audiences. Social media safety is of paramount importance and one way of proving the credibility and safety of your account is by getting verified.
In this article, we are going to explain why social media verification if important for your marketing strategy.
You are not a fake account
Fake accounts on different social media platforms are a great concern for both common users and professionals. Based on Social Tradia, even many influencers’ accounts on Instagram are fake trying to earn money by selling their accounts.
Verification makes you look genuine so that social users believe you are a human who is in charge of a business, not a bot. People usually do not want to interact with fake accounts, and subsequently, when they recognize that you have a genuine profile, they will engage way easier.
You are an important reference
People usually pay attention to what influential personalities say or suggest since they think they are a true reference in a certain niche. It is well-established that when you post as a verified account on social media, your content will be considered more valid and subsequently get more engagement.
Even if you generate high-quality content and post them on different platforms, you cannot reach out to all potential audiences without verification. Remember that there are countless accounts that are copying from other references. So, if you want to be different, you have to think of being verified. The impact of a simple post from a verified account is way more compared to a normal profile.
If you want to be known as a reference in your niche on social media, you need to have verified profiles posting relevant informative content.
You can build a strong brand identity and customers’ loyalty
Marketing is all about building brand awareness and making people keep buying your products/services. This cannot happen unless you build a strong brand identity and subsequently keep your customers loyal to your brand.
In social media marketing, this cannot happen without a verified account with a heavy social presence.
Please put yourself in your customers’ shoes. You will compare the different options available on social media to purchase specific goods. Certainly, you will not buy from an unverified profile. This is exactly why marketers spend money to collaborate with influencers. Because they can make customers trust in a brand and then buy the products/services.
You can get more followers
Social media competition is all about getting more followers and increase your posts exposure compared to your competitors.
Social media users are more inclined towards verified accounts to follow. Because they think they can learn something from a valid source of information. Accordingly, verified profiles have usually more followers in comparison with similar unverified accounts.
Moreover, in order to boost your business, you need to collaborate with relevant brands and influencers and a verified account is a must for a strong relationship. The other brands and influencers will respond to your requests if they can verify your account. Also, being in a relationship with well-known profiles can bring you more followers.
Conclusion
We described verification on social media as a way brands build trust with their customers. The blue verification badge is what most social media users are familiar with because it is usually given to eligible brands, media organizations, and public figures. However, it has brought a lot of controversial discussions because there are many reports that this badge has being abused.