If you want it to!
Seriously (my 7-year-old son loves to say that word now)!
Today more than ever, personal branding is incredibly important. The tools are there to stand out in very crowded niches and be game changers helping those who really need it.
I think many people undervalue their worth online in one, or multiple niches that they are working in.
Always remember that people love to work with like-minded people, so don’t be afraid to put yourself out there and build a kick-a** community of raving fans.
When I think of personal branding, 5 things really come to mind:
- Be Yourself – Don’t try to be somebody that you are not. It rarely works, and you just look silly
- Engage Others -Nothing worse than somebody putting out great content but never engaging their audience
- Be Consistent – One big red flag that stands out for me when I come across a new brand is if their social media content is inconsistent, with long breaks of nothing. If you are in, you are in – show up often with high quality content
- Be of Service – It is not about you, it is about your audience. Once you get the mindset of helping others, it will be a game changer. The money will be there, as long as you don’t focus on it
- Start a Blog or Website With Your Name – Even if you have an existing business, it is a great idea to be branded online with your name as well. What better way to get known online than people being able to stop by “Insert Name.com”!
- What does personal branding mean to you?
- What struggles have you had with your brand, and what steps have you taken to make yourself a “rock star” brand now?
I would love to hear your thoughts!
Have a FANTASTIC day :-)