I know, the C word! But there's a chill in the air and this Monday (17th October) sees the launch of The Famous Grouse advert.
For over 20 years the famous bird has graced our TV screens and this year there are two new TV adverts communicating 'perfectly balanced' and 'smooth'.
The 'Perfectly Balanced' advert will air for the first time on 17 October with the "Smooth" advert in November.
I wonder how cheeky he will be this year.